Beverly Hills, California – Hustler TV is set to launch HustlerHD, the company’s new high-definition broadcast service.

On May 1 HustlerHD will push the level of high-octane content customers have come to expect from the Hustler brand into brilliant high-definition.

Unlike competing HD services, HustlerHD will not simply push out standard-definition content in high-def.

“HustlerHD has the most true HD adult content from the top adult studios with no up-converted movies,” says LFP Inc and Hustler TV president Michael H. Klein [pictured]. “That will ensure the highest buy rate among the HD enthusiasts.”

HustlerHD will offer exclusive content from numerous HD-producing studios including Digital Playground, Hustler Video and Zero Tolerance. Every title on the new service will be filmed, edited and will be broadcast in true HD.

The number of homes enjoying HD programming has doubled in the past year and is estimated to be between 24 and 34 percent. Despite the economy, those numbers are expected to continue their uptick as digital set prices keep falling and the mandatory digital conversion date hits. Nearly half of all American homes are expected to be HD capable by 2010.

“With more and more consumers buying HD TV’s, there is a growing market for top quality Adult HD programming,” Klein says.

Drawing on decades of experience managing video-on-demand, pay-per-view and the best adult content across multiple media, Hustler TV will deliver HustlerHD in multiple edit versions, competitive splits and scorching new VOD titles each month with a 50 percent refresh rate.

Larry Flynt’s Hustler TV is one of the top adult television networks in North and South America. It serves over 45 million homes in the United States alone and is the largest distributed adult network in Europe. Hustler TV can be seen in more than 50 countries worldwide.