IMbesharam, an Indian e-commerce platform specializing in sexual wellness products, is celebrating its 13th anniversary on September 25, 2026. The company, founded in 2013, has focused on normalizing pleasure and democratizing access to sexual wellness in India.

Thirteen Years of Growth and Transformation

IMbesharam was founded in 2013 by Raj Armani and Salim Rajan. The company began with the aim of addressing the stigma, limited access, and lack of reliable information surrounding sexual wellness products in India. A company representative stated that when IMbesharam launched, buying such products often involved navigating an industry that largely operated behind closed doors, and pleasure itself was rarely discussed as a normal part of personal well-being.

Over its 13-year history, IMbesharam has delivered more than one million orders and built a catalog of over 2,000 products. The platform has accumulated more than 15,000 positive customer reviews and established a community of over 500,000 people across various social media platforms, including Instagram, Facebook, YouTube, X, WhatsApp, Telegram, and Reddit.

Raj Armani, co-founder of IMbesharam, stated that the company started with the belief that pleasure is normal and access to sexual wellness should not be determined by shame, stigma, or location. The goal was to normalize pleasure and democratize sex by providing access to products, information, and conversations that allow individuals to make their own choices about intimacy.

The company has reported 20 percent year-on-year sales growth and increased order volumes and market reach. IMbesharam has crossed ₹1 million (INR) in sales in a single day on multiple occasions, setting new internal records. The company has also strengthened relationships with international brands such as Fleshlight, Lovense, Kiiroo, The Handy, and Satisfyer.

Changing Demographics and Mainstream Integration

IMbesharam has observed a significant shift in its customer base over the years. In its early years, approximately 70 percent of its customers were men. However, the share of women customers has grown from roughly 31 percent in 2020 to around 52 percent in 2025. This reflects a broader change in who is participating in India’s sexual wellness market. Internally, the company has also seen an evolution; it took nearly two years to hire its first female employee, and today, women represent approximately 54 percent of the company’s team.

The company has actively worked to integrate conversations about sexual wellness into Indian mainstream media and culture. Co-founder Raj Armani has appeared on podcasts such as “iDiva’s with Dr. Cuterus” and Raj Shamani’s “Figuring Out” to discuss the growth of India’s sexual wellness market and the challenges of building in the category. He was also featured in DocuBay’s documentary Bad Toys Inc., which explored the evolution of India’s sexual wellness industry.

In February 2026, Armani appeared on the Dr. Cuterus podcast, produced by iDiva, India's largest women's lifestyle network, where he stated that the sex toy market in India had doubled every seven to eight months since 2020, compared to a global average of doubling every six years.

During Valentine’s season, IMbesharam collaborated with Zepto at Prom Night 2026, a live event focused on modern romance and youth culture. The collaboration included a dedicated Experience Hub, allowing guests to engage with sexual wellness products in a social environment. In February 2026, IMbesharam participated as an official vendor at Zepto Prom Night.

IMbesharam has also expanded its international industry presence, with a larger team attending API Expo in Shanghai.

Content Strategy and Future Plans

The company has expanded into short-form storytelling with social media micro-drama series, including Chandni Chowk to China and Love, Possibly, the latter created in collaboration with Gaysi Family. This approach reflects an evolution in IMbesharam’s content strategy, moving beyond simply providing information to making sexual wellness more relatable, entertaining, and culturally relevant for Indian audiences.

Raj Armani noted that normalizing pleasure is not always about serious conversations about sex, but can also involve a funny reel, a story about a couple, a podcast conversation, or seeing a product in a normal social environment. He emphasized that when the subject stops feeling unusual, that itself is progress.

As IMbesharam enters its 14th year, the company plans to continue investing in education, customer experience, new products, technology, and partnerships. The company also aims to find new ways to integrate sexual wellness into everyday Indian culture, with a continued focus on normalizing pleasure, democratizing access, and making sexual wellness easier to understand, access, and discuss.

Key Facts

  • IMbesharam was founded in 2013 by Raj Armani and Salim Rajan.
  • The company is celebrating its 13th anniversary on September 25, 2026.
  • IMbesharam has delivered over one million orders and offers more than 2,000 products.
  • The share of women customers grew from approximately 31 percent in 2020 to around 52 percent in 2025.
  • Women represent approximately 54 percent of the company’s team.
  • The company reported 20 percent year-on-year sales growth and has crossed ₹1 million (INR) in sales in a single day on multiple occasions.