Hightstown, NJ – It was a night of intense competition, athleticism, and jokes about holding big balls – all leading to several thousand dollars being raised for breast cancer charities. Following an event that kicked off IVD and ECN’s 27th Annual NJ Warehouse Show, an impromptu trip to a local alley had more than 25 industry professionals bowling for dollars.

The combat against two common enemies– breast cancer and bowling pins – united representatives from Cal Exotics, Pipedream Products, Kama Sutra, Wet, Evolution Distribution, Empowered Products, Hustler Toys, Pure Play Media, Pjur, Tantus, Kheper Games, Doc Johnson, System Jo, Evolved, Topco, Sportsheets, Spartacus, and Nasstoys. In the end, all players emerged victorious; and a nice sum of cash had been raised for a great cause.

IVD/ECN’s NJ Warehouse Show draws the big names every year, and the mega-distributor is prepared for another successful show in 2011. “We’re always excited to see our industry friends,” states Sales Manager Alan Mandell, “especially when we see this kind of camaraderie.” IVD Account Rep Cee Cee Peters, agreed. “I was blown away by the good vibes and sense of charity at the lanes. What a great group of people!”