from www.examiner.com – Jimmy Johnson, former coach of our beloved Dallas Cowboys, is a big man, but apparently not big enough to do go it alone, and has beome a pitchman for late-night direct-response TV advertising product ExtenZe in a new campaign starting Monday. This marks a change in advertising strategy for the product which is supposed to make it more of a mainstream product according to company hopes.

Jimmy Johnson, reported that he is a user ExtenZe, a product billed to increase the size of your johnson, pun definitely intended as it promotes its availability at mass retailers such as Walmart, Walgreens, CVS, Rite Aid and GNC.

Mr. Johnson apparently was not the first celebrity pitchman choice for ExtenZe s, but Robert Yallen, CEO of Inter/Media, the Encino, Calif., direct-marketing agency behind the campaign, said the first spokesman returned the check after starting to shoot commercials and getting embarrassed.