RIO DE JANEIRO, Brazil – Jorginho Guinle, a Brazilian bon vivant who dated Marilyn Monroe, Rita Hayworth and Anita Ekberg in his golden days, died on Friday at the age of 88 at a luxury Rio de Janeiro hotel he once owned. Guinle was often referred to as the “last real playboy” for his lavish lifestyle and determination to spend every cent of his fortune — a task he accomplished years ago. He refused to have a surgery on an aortic aneurysm and left the hospital on Thursday to check into the Copacabana Palace hotel.

“He was treated as a prince. He died as he wished to. Coming here was his last wish,” said Claudia Fialho, a spokeswoman for Rio’s most glamorous beachside hotel.

The Guinle family had the first concession to operate Latin America’s largest port of Santos. As wealthy Rio de Janeiro socialites, they also built the Copacabana Palace.

Apart from seducing silver screen goddesses like Hayworth and the Austrian star Romy Schneider, Guinle also hosted lavish champagne parties in Rio for the likes of Orson Welles and Nat King Cole.

But the parties fizzled out after the port concession ended in 1972, and the Guinle family sold the hotel in 1989. In the past 15 years Guinle lived off an allowance offered by his friends and was a welcome guest in the hotel.

When asked to compare himself to most modern-day playboys, Guinle told Istoe magazine last year: “They make a huge mistake, they work. … And my curriculum of women is much better.”