BEVERLY HILLS, Calif.– Larry Flynt Publications, Inc. and Giant Mobile Corporation today announced an extension of their license agreement to bring Hustler Mobile to North America and Asia. This extension is motivated by the tremendous success of Hustler Mobile in the European market. “Hustler Mobile is doing exceedingly well in Europe. I feel that wireless is the wave of the future, the crown jewel in the electronic distribution and delivery of content,” said Larry Flynt.

Under the terms of the agreement, GIANT mobile delivers the World of Hustler to mobile phones throughout North America, Asia and Europe by providing content in the form of Wallpapers, Adult-themed Gambling and Puzzle Games, Video Clips & Streaming Video, SMS/WAP Chat, Screensavers and a number of other applications.

“I’m very impressed with what GIANTmobile has done with Hustler. Bringing Hustler to the consumer through this technology has been a great addition to The World of Hustler, and a natural extension of the distribution of our print and electronic publications,” said Flynt.

“The HUSTLER brand has become a consumer icon, encompassing not just print publishing, but everything from lingerie and apparel to high rolling casinos and retail stores. Hustler is a now a lifestyle — a lifestyle for today’s mobile generation who demand extreme, in-your-face entertainment. They are a first rate organization and we look forward to great success in North America and Asia,” said Robert Barr, Managing Director of GIANTmobile.

“We are also excited to be involved in launching services to the booming North American download market.” According to a recent article by Piper Jaffray, a market research firm, Frost and Sullivan estimates that the wireless personalization market (i.e., ringtones, graphics, games, screen savers) will reach $1 billion by 2006.

Both parties will continue to support efforts made by the industry to prevent minors from purchasing inappropriate content.

HUSTLER Mobile will be exhibiting at the CTIA show in New Orleans from the 14th to the 17th of March in Hall A Booth 156.

About Larry Flynt Publications, Inc. : Established in 1974, Hustler is one of the most recognized adult brands in the world, with Adult and non-adult print publications, HustlerTV, Internet, Mobile and Video production, and is the largest distributor of adult video in the U.S.

About Giant Mobile Corporation: GIANTmobile provides branded content to mobile users worldwide through relationships with carriers, aggregators and by creating technology-based WEB & WAP sites that deliver content to mobile phones. GIANTmobile is made up of seasoned telecom, content, gaming, and internet veterans. GIANTmobile is based in Santa Monica, Calif., and has offices in the United Kingdom.