Lovehoney Group and SVAKOM have announced a strategic partnership involving Lovehoney Group’s patented Pleasure Air Technology and SVAKOM’s KooSync platform. This collaboration includes a license agreement for technology integration and platform access.
Partnership Details
The partnership, announced on Thursday, September 3, 2026, involves a license agreement between Lovehoney Group and SVAKOM. SVAKOM will integrate Lovehoney Group’s patented Pleasure Air Technology into a range of suction-based stimulators. This technology is described as first-of-its-kind.
In parallel, Lovehoney Group will gain access to SVAKOM’s KooSync platform for its Arcwave brand. KooSync is designed to deliver interactive connected experiences through advanced software technology. It aims to open new possibilities for immersive content, long-distance connection, and future product innovation.
Johannes von Plettenberg, CEO of Lovehoney Group, commented on the licensing agreement, stating it demonstrates a commitment to protecting and sharing intellectual property responsibly. He noted SVAKOM’s valuation of Lovehoney Group’s innovations and expressed anticipation for cooperation that promotes creativity and growth in the sexual wellness industry. Von Plettenberg also expressed excitement about gaining access to SVAKOM’s KooSync App, which is intended to support Lovehoney Group’s connected-product ecosystem and deliver enhanced digital experiences for customers.
David Yu, CEO of SVAKOM, stated that SVAKOM is dedicated to advancing innovation and ensuring fair competition. He welcomed the opportunity to collaborate with Lovehoney Group to bring new products to consumers while respecting intellectual property. Yu described KooSync as an interactive platform that connects products with engaging digital experiences. He also stated that interactive connection represents the future of intimate wellness and expressed pride that Lovehoney Group recognizes the value of SVAKOM’s software technology in shaping the next generation of connected pleasure.
About KooSync
SVAKOM launched its new KooSync interactive platform and app on January 1, 2026, in Los Angeles. KooSync replaces the FeelConnect app, which ceased connecting with SVAKOM pleasure products as of that date.
A representative for SVAKOM stated that KooSync focuses on reliability and real-time connection. The platform features more stable Bluetooth performance for consistent control, and faster response times and smoother syncing to facilitate pleasure sessions without interruption. Real-time video sync with zero lag is also included to allow for precise, synchronized control, aiming to raise the standard for interactive play.
KooSync is designed to open the door to more dynamic ways to connect, including long-distance play, group sessions, and multi-toy control. Its compatibility across multiple interactive platforms is intended to broaden where these experiences can take place. Additionally, enhanced data security and privacy protections are included to reinforce user trust and confidence in connected play.
Key Facts
- Lovehoney Group and SVAKOM announced a strategic partnership on September 3, 2026.
- The partnership includes a license agreement for Lovehoney Group’s patented Pleasure Air Technology.
- SVAKOM will integrate Pleasure Air Technology into suction-based stimulators.
- Lovehoney Group will gain access to SVAKOM’s KooSync platform for its Arcwave brand.
- KooSync, launched on January 1, 2026, is an interactive platform for connected experiences.
- KooSync replaces the FeelConnect app for SVAKOM products.
