Lovense has launched Ferri Reserve, a Lavender Edition of its Ferri panty vibrator, created exclusively for its B2B partner network. This new product is available only to authorized distributors, retailers, and reseller networks.
Channel-Exclusive Offering
Ferri Reserve is a B2B-exclusive Lavender Edition of the Ferri wearable vibrator. It is available exclusively through Lovense's B2B channels for authorized distributors, retailers, and reseller partners. The product features a lavender colorway, a choice informed by consumer preference data. This color selection represents a deliberate shift toward a softer, wellness-oriented palette that is influencing purchase decisions in the category. According to Lovense, 23% of female consumers rank lavender as their favorite color family, which led to its selection for this B2B channel-exclusive product, designed to stand out on shelves and online.
Dan Liu, CEO of Lovense, stated that Ferri has been a trusted performer across partner channels. He noted that instead of introducing an unfamiliar product, the company aimed to provide partners with an exclusive edition of a product they already sell with confidence. Liu added that Ferri Reserve reflects a more intentional approach to channel-exclusive product development, offering partners dedicated products that support differentiation and sell-through.
For retailers and resellers, Ferri Reserve can be positioned as a channel-exclusive Lavender Edition of a product customers already recognize and trust. For distributors, it offers a clear partner-only product that helps strengthen offline retail opportunities and differentiate B2B channel inventory. Lovense stated that Ferri Reserve is designed to support channel differentiation, extending a proven product into a partner-exclusive edition.
Building on Established Appeal
Ferri has become one of Lovense’s most popular wearable vibrators. It is recognized for its compact shape, magnetic panty attachment, strong vibration performance, and compatibility with the Lovense Remote app. The Ferri Reserve carries forward these core functionalities, retaining the wearable design, performance, and app-controlled features that made the original Ferri a partner favorite.
The new edition maintains the compact design, magnetic panty attachment, vibration performance, and compatibility with the Lovense Remote app, but in lavender. This approach provides B2B partners with a dedicated product story built around exclusivity, color distinction, and the confidence of an already established bestseller. Ferri Reserve connects customers to the broader Lovense app experience, encouraging exploration of features such as alarm mode, long-distance control, and multi-device pairing.
Lovense states that Ferri Reserve reflects its broader commitment to supporting its global partner network with products that are commercially recognizable, channel-relevant, and easy for partners to position. Consumers can locate nearby retailers offering Ferri Reserve through the Store Locator on lovense.com.
Key Facts
- Product Name: Ferri Reserve
- Edition: Lavender Edition of the Ferri panty vibrator
- Availability: Exclusively through Lovense's B2B partner network (authorized distributors, retailers, resellers)
- Color Selection Basis: Consumer preference data, with 23% of female consumers ranking lavender as their favorite color family
- Core Features: Retains Ferri's compact shape, magnetic panty attachment, strong vibration performance, and Lovense Remote app compatibility
- Purpose: Designed to support channel differentiation and provide partners with an exclusive, recognizable product
