HAUPPAUGE, N.Y. – Male Power has expanded its men’s intimate apparel offerings with the introduction of the Wow Collection and Mesh 2.0 Collection, alongside seasonal updates to its So Comfy Collection. These new and refreshed lines feature distinct styling and materials, providing a range of underwear options and price points for consumers and retailers.

New Collections Launched

The new Wow Collection is designed with a focus on "Great Fit, Great Variety, Great Price." This collection includes a variety of styles made from soft, stretchy fabrics, intended to provide all-day comfort and flexibility. Each item is crafted for fit and incorporates masculine details, aiming to deliver comfort, security, and confidence. The Wow Collection also features new box designs. A company representative stated that Wow "reinforces Male Power’s longstanding commitment to quality and design, delivering the same trusted comfort, fit and performance the brand is known for—now at an even more affordable price."

Male Power has also released the new Mesh 2.0 Collection, which is described as redefining lightweight support and modern styling in men’s underwear. This collection is "engineered for movement, confidence and all-day wear," combining modern materials with design details. The Mesh 2.0 Collection is made from breathable stretch mesh spandex, offering an ultra-light feel with flexibility and stretchability. This results in a "barely-there comfort experience designed to move seamlessly with the body while maintaining a sculpted look." For additional comfort and support, the collection incorporates newly designed modal waistbands, which provide a soft, smooth fit for extended wear. The strappy ring jock design in this collection includes precision metal ring accents, which are intended to create a defined, lifted silhouette with a fashion-forward edge. An example from this collection, the Male Power Mesh 2.0 G-String, is available in red and black, and is priced at $15.90. It is listed as having "8 sold in last 12 hours" and "Only 29 left in stock!" on one retail site.

So Comfy and Fishnet Updates

The So Comfy Collection, a popular line from Male Power, has received new seasonal updates. The latest release introduces two spring-inspired colorways: pink/turquoise gingham and purple/yellow gingham. These color combinations are intended to add a lively dimension to the collection while maintaining its signature style. The So Comfy line is made from an ultra-soft bamboo/spandex blend, making it lightweight, breathable, and designed for all-day stretch comfort. A company representative noted that "Each piece moves naturally with the body, offering a smooth, second-skin experience that defines the collection’s name." Each design in the So Comfy Collection features a color-coordinated no-roll waistband for a secure fit.

In addition to these new and updated collections, Male Power has also redefined its Fishnet line with Fishnet 2.0. This updated collection is a modern take on one of the brand's iconic designs. Fishnet 2.0 is crafted from a polyester-spandex fishnet blend, which is described as sleek and softer, providing a smoother, more flexible feel while maintaining a provocative look. Each piece in the Fishnet 2.0 collection is finished with cotton rib trim and soft elastic waistbands, combining comfort with contrast. The collection is available in black and a new royal blue color. Fishnet 2.0 is presented as bringing fresh energy to a fan favorite, elevating everyday essentials with texture, edge, and appeal.

Availability and Other Offerings

All three collections—Wow, Mesh 2.0, and the updated So Comfy—are currently available from Male Power. They can be purchased through the Magic Silk wholesale website, MagicSilk.com. Male Power also offers other men's underwear products, such as the Sport Mesh Thong from its Sport Mesh collection. This thong features a fabric-covered waistband with a branded MP tag, and plush elastane sporty striping on the front and rear leg bands. It is made from a poly-spandex fabric blend with lightweight athletic mesh, designed for moisture wicking and temperature regulation, and offers all-way stretch. The Sport Mesh Thong is priced at $36.95 regular price, with a sale price of $22.17. Another product, the Male Power Men's Underwear 127-280 Sassy Lace Mini Short Sheer Pouch in Black, is listed at a regular price of $25.99.

Key Facts

  • Male Power launched the new Wow Collection and Mesh 2.0 Collection.
  • The So Comfy Collection received seasonal updates with pink/turquoise gingham and purple/yellow gingham colorways.
  • The Mesh 2.0 Collection features breathable stretch mesh spandex and modal waistbands.
  • The Wow Collection emphasizes "Great Fit, Great Variety, Great Price" and new box designs.
  • Male Power also updated its Fishnet line with Fishnet 2.0, made from a polyester-spandex fishnet blend.
  • All new and updated collections are available on the Magic Silk wholesale website.