[Israeli Rimes]- Calcalist, the Israeli version of the Economist, exposed that Muly Litvak, a former CEO of a publicly traded company and Professor Rafi Eldor of IDC are behind one of the world’s largest adult content networks.

In the heart of Tel Aviv, sits Sobonito Investment Group, a company registered in Limasol, Cyprus who owns Cool Vision. Cool Vision’s business model consists of selling pay-per-view subscriptions for live webcams content, featuring naked women, primarily in Eastern Europe. The company shares some of the revenue with the ’stars’. Cool Vision also provides white label platform services for adult websites – the services are provided by some of the 100 employees in Israel.

It tuns out that Cool Vision owns more than 40 sex websites, which bring in about $150 million a year. One of the sites is imlive.com, driving 5 million unique users a month, according to Compete. Together, the network of 40 sites attracts tens of millions of users, making it perhaps the most viewed Israeli owned websites online.