Gonzo writes on www.mikesouth.com: So I get in to Atlanta and a read a message from processing playboy Ron Cadwell that Master Card has put the skids to merchants sharing data to slamming cross sales on consumers credit cards. I realized that this was probably a 30% or more reduction in revenue from those in this business who have weak pay sites and rely on ripping off the consumer.
So I broke out the eggnog.
If your a reader of Mike’s blog and you dont know why this is a good thing – Im happy to spell it out to you. There are those that have very weak paysites that pay others to ”precheck” a cross sale when they sell the consumer a membership. It works when you sign up for a site…Ill use a tame example … say for a sexual enhancement pill.
You as a consumer are lured in for a free trial. As you are entering in your information you find out that while the dick pills are for free this company wants to charge you a modest shipping fee of $4.
Buried in the fine print is the fact that this $4 shipping charge turns into a $30 recurring charge so you can get auto refills each month. And since your dick will be big and hard they have already hidden a couple porn site memberships that will be billed to you in 5 days for a total of $94.
$90 bucks of that is recharged each month on your credit card to make sure your dick stays big and strong and you have a couple of weak sites that are not updated so you can get your jerk on to the same old shit over and over.
This gets more complicated since your new friends at the dick pill factory have shared your data with the weak assed pay site company so they can continue adding additonal charges to your card based on their terms and conditions that you never saw.
These free samples have been costing consumers hundreds of dollars a month for web sites they never visit and if they did…theyd find them not updated.
