MotsuGroup has announced global wholesale access to its Seiraku Toys line, inviting retailers and distributors to carry the brand through its B2B wholesale platform, MotsuGroup.com. This move expands the reach of Seiraku Toys, a brand focused on Japanese-style male pleasure products.

Global Wholesale Expansion

On August 6, 2026, MotsuGroup opened its B2B wholesale platform, MotsuGroup.com, to retailers and distributors worldwide for Seiraku Toys. This initiative allows partners to access a product line centered on Japanese craftsmanship, anime and manga-inspired aesthetics, premium materials, original molds, and creator collaborations.

MotsuGroup supports Seiraku Toys with an established international infrastructure. This includes Onahole.com for U.S. consumers and MotsuToys.com for European consumers. The company maintains warehousing in the Netherlands, Boise, Idaho, and China, which enables it to support retail partners across key international markets.

Niels van der Voort, founder of MotsuGroup, stated that Seiraku Toys was developed with retailers' needs in mind, focusing on products with a clear identity, reliable fulfillment, and a compelling reason for customers to engage. He noted that the products feature a strong visual world, material quality, and a growing creator culture.

MotsuGroup, a privately owned company, has evolved from a niche Japanese adult toy specialist into a multi-platform operation serving shoppers, retailers, and distributors. The company began in 2008 as a small webshop for Japanese adult toys.

Brand and Market Presence

Seiraku Toys is described as the premium in-house brand of MotsuGroup, specializing in Japanese-style male pleasure products. The line includes onaholes, cups, hips, torsos, and accessories. Its design incorporates anime and manga-inspired aesthetics, premium materials, original molds, and product concepts developed for fans of Japanese culture, creator fandom, and elevated fantasy design.

MotsuGroup has established a strong European B2B foundation, partnering with entities such as EQOM Group and the Lovehoney Group’s Belisoft / Espaceplaisir network. The company supplies retailers in Singapore, Japan, Canada, Iceland, Estonia, and Australia. MotsuGroup continues to expand its U.S. presence through Onahole.com, with U.S. orders for Seiraku Toys fulfilled through Onahole.com's warehouse in Boise, Idaho.

The company identified a market gap by 2019, noting that traditional Japanese brands were lagging in innovation. In response, MotsuGroup partnered with Japanese artists and designers to launch XTC Japan and Seiraku Toys, aiming to deliver high-quality, immersive experiences in male pleasure. MotsuGroup states that its products have outsold mainstream brands in adult stores globally.

MotsuGroup's catalog reflects innovation, quality, and a focus on male pleasure, with items designed in-house. The company highlights features such as internal bone structure, realistic touch material, and ultra-realistic entry in its products.

Creator Collaborations and U.S. Focus

Seiraku Toys' product concepts are developed for fans of Japanese culture, creator fandom, and elevated fantasy design. MotsuGroup's creator collaborations span cosplayers, VTubers, JAV stars, adult performers, and 18+ game developers.

The brand has been sharpening its U.S. focus through Onahole.com, MotsuGroup’s American consumer platform for Japanese-style male pleasure products. Niels van der Voort noted that the U.S. market has been important to MotsuGroup for an extended period, and the current push aims to provide American customers with a clearer path to the products, creators, and quality associated with the brand.

Seiraku Toys and Onahole.com have garnered attention from adult industry trade media for recent product news as MotsuGroup continues to build its U.S. retail presence. Wholesale information for Seiraku Toys is available at MotsuGroup.com. Further information on Seiraku Toys and Onahole.com is available at Onahole.com and Seiraku.toys.

Key Facts

  • MotsuGroup opened global wholesale access to Seiraku Toys on August 6, 2026, via MotsuGroup.com.
  • Seiraku Toys offers products based on Japanese craftsmanship, anime/manga aesthetics, premium materials, and creator collaborations.
  • MotsuGroup operates consumer platforms Onahole.com (U.S.) and MotsuToys.com (Europe), and B2B platform MotsuGroup.com (worldwide).
  • Warehousing is maintained in the Netherlands, Boise, Idaho, and China.
  • Niels van der Voort is the founder of MotsuGroup and creator of Seiraku Toys.
  • MotsuGroup partners include EQOM Group and the Lovehoney Group’s Belisoft / Espaceplaisir network in Europe.