National Distribution and the "In Bed With Kate" podcast will host the "Sex Toys With the City" rooftop music event on July 11 in Los Angeles, marking the 30th anniversary of the ANME trade show. The event is designed for retailers, manufacturers, educators, content creators, and pleasure industry professionals.

Event Details and Entertainment

The "Sex Toys With the City" event is scheduled for July 11 in the Beverly Hills Golden Triangle district. It will feature house music, networking opportunities, and dancing. Entertainment for the evening includes DJs RCKSLVR, Twinzz, and Luigi Amore, along with live percussion performances.

A representative for the event stated that music brings meaningful moments to life, transcending boundaries, languages, and circumstances. The representative also noted that music creates a universal language, similar to how the industry brings together people from diverse backgrounds and cultures. It was described as an invisible force that transforms a gathering into a community and strangers into collaborators, partners, and friends.

"In Bed With Kate" Podcast and Related Industry Activities

The "In Bed With Kate" podcast, co-hosting the event, is hosted by Sex Educator Inbedwithkate, also known as Kate Kozlova. The podcast covers topics such as sexuality and spirituality. Recent episodes include "Podcast With Tanya Tate: The MILF Who Built an Empire," released on October 15, 2025, and "Podcast With Tia Lynn: Technology And Future Of Intimacy."

In the episode featuring Tanya Tate, an adult film star, director, podcaster, and entrepreneur, Kozlova discussed career reinvention, sexual freedom, motherhood, and success in the modern adult industry. Tate shared her journey from Liverpool to Los Angeles, cultural differences between the European and U.S. industries, and the story behind the Feel Tanya Tate stroker by Kiiroo. The conversation also covered sexual empowerment, mental health, myths surrounding adult entertainment, and balancing motherhood, business, and personal life. The episode was described as raw, smart, and deeply human, highlighting how sexuality, success, and self-expression can coexist.

The adult industry has seen various product introductions and partnerships recently. Magic Silk debuted its Rush line of intimate wear on June 18, 2026. On the same day, Zuzana Kasinski joined Fleshlight to lead the company’s European expansion. Hankey's Toys unveiled the Atlas anal plug and a new size of its Peak prostate dildo on June 17, 2026. Arcwave introduced its new Orbit and Thruster strokers on June 17, 2026. LELO launched its LELO Labs line of performance enhancers on June 16, 2026. Adam & Eve released results from a "Bedroom Confidence" survey on June 16, 2026. Lovense and Hustler Hollywood partnered for a "Turned On" event series, featuring product demonstrations and staff training in 18 cities throughout July, announced on June 16, 2026. Orion Wholesale introduced two new styles from its Cottelli Lingerie line on June 15, 2026. Lovehoney Group appointed Simon Smith as its new sales director for the Americas on June 15, 2026. Honey's Place signed a distribution deal with Paradise for its Illumination line of light-up, app-controlled vibrators on June 12, 2026.

The Evolution of Sex Toy Parties and Industry Events

The concept of sex toy parties has evolved, with companies like Entice Me offering "Sexy Soirées" described as upscale sex toy parties. These events aim to provide a comfortable environment for discussions about sex, pleasure, and products, led by "Sexinistas" who are specially educated Ambassadors/Consultants. Entice Me also offers "Amour Propre" sessions focused on self-love through masturbation and self-pleasure, and caters to bachelorette parties and bridal showers.

In a related development from February 7, 2015, Emma Sayle, who founded the members-only elite sex club Killing Kittens in 2005, reported increased business for her bondage-style parties. Sayle, described as a friend of the Duchess of Cambridge, attributed this boom to the "Fifty Shades of Grey" effect. She noted that bookings for her kinky parties sold out in the run-up to the film's release. Sayle stated that her company almost doubled its turnover in October when Torture Kittens, a bondage spin-off, was launched. Events in October almost sold out overnight, and girls-only book club events, which include talks on how to be a dominatrix, became busier. Sayle explained that these events are similar to regular parties but have an added edge, with women acting as the main aggressor. She described Killing Kittens as a safe environment for acting out sexual fantasies and suggested that "Fifty Shades" gave women new confidence to explore their sexuality.

Key Facts

  • The "Sex Toys With the City" event is scheduled for July 11 in the Beverly Hills Golden Triangle district.
  • National Distribution and the "In Bed With Kate" podcast are partnering for the event.
  • The event marks the 30th anniversary of the ANME trade show.
  • DJs RCKSLVR, Twinzz, and Luigi Amore, along with live percussion, will provide entertainment.
  • The "In Bed With Kate" podcast is hosted by Sex Educator Inbedwithkate, also known as Kate Kozlova.
  • Emma Sayle's Killing Kittens, founded in 2005, saw increased business for its bondage-style parties in 2015.