LOS ANGELES — Producer Trey UTM has launched UpTopModels.com, a new creator platform, through MyMember.site. The platform aims to curate a mix of first-time performers and industry veterans.

Platform Details and Mission

UpTopModels.com officially launched on July 24, 2026, at 11:21 AM PDT. According to a representative, the platform's content strategy involves a combination of new performers and established industry veterans. Trey UTM stated that the goal was to create a platform that acknowledges both aspects of the industry, recognizing the appeal of discovering new talent alongside the consistency and polish offered by veteran performers. The platform seeks to accommodate both types of creators.

MyMember.site Marketing Director Samantha Monroe commented on the launch, expressing delight in welcoming UpTopModels.com to their platform. Monroe noted the effort invested in building an authentic and impactful brand and highlighted MyMember.site's commitment to supporting the platform's growth and success.

UpTopModels.com operates under a copyright notice for 2026 and states that it is in full copyright compliance. The site's terms of use, privacy policy, 18 U.S.C. 2257 record-keeping requirements compliance statement, DMCA & Complaints Policy, GDRP Policy, member support, contact information, and cookie policy are available. Charges processed through CCBill will appear on statements as CCBill.com * MMS, and Segpay is listed as an authorized payment processor. The platform also includes a disclaimer stating that its content is a work of fiction performed by consenting adults, with all individuals involved being professional actors and activities depicted as staged and consensual.

The platform features sections for portfolio, videos, stories, a store, models, and livestreams. It also includes options to join and sign in, and promotes joining UpTopModels.com.

MyMember.site's Recent Activities

MyMember.site, the platform hosting UpTopModels.com, has been active with other developments. On July 21, 2026, MyMember.site debuted its TantumPay payment processing solution. This indicates an expansion of its services within the adult industry, providing payment solutions to its partners and creators.

The launch of UpTopModels.com follows other recent news in the adult industry. On July 23, 2026, Segpay appointed Tom John as its new Chief Technology Officer. JustFor.fans (JFF) launched a curated "Tom of Finland" section on July 22, 2026, featuring creators inspired by the artist's work. Also on July 22, 2026, a Dutch National Police Corps cybercrime team conducted raids on hosting companies in three cities, seizing servers owned or used by the adult website Motherless as part of an investigation into possible illegal content. StreamPayments joined ASACP as a corporate sponsor on July 20, 2026, and AdultHTML introduced its custom AI projects development service on the same day. A U.S. district court ruled on July 16, 2026, that it has jurisdiction to hear a copyright infringement lawsuit against Eporner, despite the site being based outside the United States. BranditScan launched a public API and an affiliate program on July 16, 2026, to integrate its anti-piracy services with creator platforms. AEBN revealed Kenna James and Derek Kage as its top stars for the second quarter of 2026 on July 15, 2026. Segpay partnered with adult industry attorney Corey D. Silverstein for legal compliance and policy support for its merchant network on July 9, 2026.

Creator Management Landscape

The launch of UpTopModels.com adds to the growing number of creator management platforms in the adult industry. These platforms are designed to streamline and optimize creator strategies, managing creators and their content. The broader creator management platform market includes various solutions tailored to different needs, such as overall creator management, small businesses, mid-market brands, enterprise organizations, e-commerce brands, limited budgets, creator discovery, and campaign management.

For example, Dash Social is identified as a platform for overall creator management, Afluencer for small businesses, GRIN for mid-market brands, CreatorIQ for enterprise organizations, Upfluence for e-commerce brands, SocialBook for more limited budgets, HypeAuditor for creator discovery, and Later Influence for campaign management. These platforms aim to help brands discover, manage, and measure creator partnerships. The adult industry's creator management sector, exemplified by UpTopModels.com, focuses on specific content curation and performer types, integrating with payment processors and adhering to industry-specific compliance requirements.

Key Facts

  • UpTopModels.com launched on July 24, 2026, at 11:21 AM PDT.
  • Producer Trey UTM launched the platform through MyMember.site.
  • The platform curates both first-time performers and industry veterans.
  • Samantha Monroe is the Marketing Director for MyMember.site.
  • UpTopModels.com uses CCBill and Segpay for payment processing.
  • MyMember.site also rolled out its TantumPay solution on July 21, 2026.