BOULDER, Colo.— New Frontier Media, Inc., a leading provider of transactional television services and distributor of general motion picture entertainment, today announced a new content and development agreement with Bluebird Films, an industry leader in global content production with studios in London, Prague and Las Vegas.

The content is expected to be provided worldwide to cable and satellite operators for distribution through New Frontier Media’s TEN®, or The Erotic Networks®, 15 pay-per-view channels and video-on-demand services.

The agreement includes a commitment from Bluebird to develop and produce 250 hours of original content beginning in April 2012 that will initially be provided exclusively to New Frontier Media’s worldwide cable and satellite customers. Additionally, over 2,500 high-definition scenes from Bluebird’s existing library will be available for worldwide distribution. The agreement also includes an option to acquire up to 900 additional, to be produced scenes over a three year term.

Matthew McClelen, Vice President of Worldwide Programming for New Frontier Media, stated, “The execution of this agreement represents the continuation of our commitment to provide our cable and satellite partners with the highest quality content available. Based on recent and historical primary consumer research, we believe the Bluebird content and distribution agreement will provide consumers with a never before seen unique and exciting experience.”

Nicholas Steele, Chief Executive Officer of Bluebird Films, stated “TEN® has been the leader in the broadcast space for years. It’s a great honor to be partnering with them to provide consumers with high quality original product. We believe we are up to the challenge of delivering new and unique content that will make a difference.”