Porned.com, a free adult tube-site, announced today that it is now going to pay users to watch porn. According to the company, the goal of the innovative campaign is to attract new users and to keep visitors coming back by paying them for something that they would normally be doing anyways.

Online adult content pioneer Brian Shuster, founder of XPics and current CEO of Utherverse.com, says he would rather pay Porned.com users directly than advertisers.

According to Shuster, “The business model of the site is simple. The select few ad spaces Porned.com does sell to traditional advertising will be far more valuable as the site gains popularity and repeated visits from users. We want users to know their loyalty is valued – and offer them compensation to prove it.”