LONDON – The U.K. media regulator Ofcom has escalated its ongoing Online Safety Act (OSA) compliance investigations into Sun Social Media and Superb Convert. Ofcom has provisionally determined that Sun Social Media failed to comply with age assurance requirements and has also cited both companies for allegedly failing to respond to statutory requests for information.

Ofcom's Provisional Findings Against Sun Social Media

On November 9, 2026, Ofcom issued a provisional notice of contravention to Sun Social Media Ltd, also referred to as Sun Social. The agency provisionally determined that there are reasonable grounds to believe Sun Social Media has failed to comply with sections 12 and 102(8) of the Online Safety Act 2023. Section 12 of the Act mandates that providers of Part 3 services that allow pornographic content, and are likely to be accessed by children, must ensure children are prevented from encountering such content through the use of highly effective age assurance.

Ofcom's investigation into Sun Social Media Inc began on November 19, 2025. The scope of this investigation was expanded on January 15, 2026, to include Sun Social Media’s site, PornFlip, to determine if the company was meeting its duties under section 12. On February 12, 2026, the investigation was further expanded to consider whether Sun Social Media Inc failed to comply with its duty to respond accurately to an information notice under the Online Safety Act.

Sun Social Media operates the sites PlayVids, PeekVids, PornFlip, and PornoEggs. Ofcom's initial push to monitor sites in November 2025 targeted those that appeared to have benefited from a wave of users avoiding larger sites that had complied with the OSA’s age assurance mandate.

Expanded Scope for Superb Convert

Ofcom has also cited Superb Convert for allegedly failing to respond to a statutory request for information. Superb Convert operates PimpBunny. The agency launched its inquiry into Superb Convert in May. The scope of this investigation has now been expanded due to the alleged failure to respond to the statutory request.

Broader Context of OSA Enforcement

The Online Safety Act 2023 came into force in July 2025. Ofcom has been actively enforcing its provisions, particularly those related to age checks and the prevention of children encountering pornographic content. Within days of the duty coming into force in July 2025, Ofcom launched investigations into the providers of dozens of adult sites.

In February 2026, Ofcom fined Kick Online Entertainment SA £800,000 for failing to implement age checks to protect children from pornographic content. This fine was for noncompliance between the July 25 deadline and the end of 2025, specifically in relation to the adult site www.motherless.com. Kick Online Entertainment SA was also fined an additional £30,000 for failing to abide by information gathering requirements, with a daily penalty of £200 imposed until they respond, or for a period of 60 days, whichever is sooner.

Other enforcement actions by Ofcom include fines against porn companies for age check failings, such as a £630,000 fine in July 2026 and a £600,000 fine in May 2026. In September 2026, Ofcom launched an investigation into Pornhub’s age checks. The regulator has also investigated Meta’s compliance with UK online safety laws in October 2026.

Ofcom has stated that age checks are helping make online experiences safer for UK children, but emphasized that the "job not done" and the tech industry must act to strengthen protections. The agency will hold a consultation in early 2027 and provide updated guidance for sites and platforms before enforcing new laws criminalizing certain “extreme” adult content online.

Key Facts

  • Ofcom provisionally determined Sun Social Media failed to comply with age assurance requirements under the Online Safety Act 2023.
  • Sun Social Media operates PlayVids, PeekVids, PornFlip, and PornoEggs.
  • Ofcom cited both Sun Social Media and Superb Convert for allegedly failing to respond to statutory requests for information.
  • Superb Convert operates PimpBunny.
  • Ofcom's investigation into Sun Social Media began in November 2025, and the investigation into Superb Convert launched in May.
  • The Online Safety Act 2023's age assurance duty came into force in July 2025.