Ohdoki AS, the Oslo-based company behind The Handy stroker, is expanding its global presence and product offerings. The company recently launched a Kickstarter campaign for updated versions of its device and has begun billboard advertising in Norway.

Product Development and Innovation

Ohdoki AS, founded in 2018, has developed The Handy, a stroker designed by co-founder and CTO Alexander Bjørkmann. The device can sync with smartphones and connect to adult videos across various platforms. It accommodates 19 different masturbation sleeves made of silicone or TPE, offering various textures, tightness levels, and sizes.

Jens Petter Wilhelmsen, Ohdoki’s co-founder and CEO, stated that the company has a product development pipeline for 2026 and beyond. He noted that Ohdoki invested in long-term research and development, high-end components, and user feedback. The Handy connects to an anonymous smartphone app, allowing for control by the user or a partner from any location. The device also offers an open API for developers to create custom stroking formats.

An upgraded version of The Handy was introduced in early 2025 through Kickstarter, raising $1,500,000 in less than 60 days. This version included a more powerful motor, turbo mode, a more realistic stroking action, and a longer-lasting battery. The Handy 2 can adapt to existing stroker sleeves using a combination of Velcro strap and magnet-based security.

On May 28, International Masturbation Day, Ohdoki launched a Kickstarter campaign for two new versions, The Handy 2 and The Handy 2 Pro. This campaign has raised over $664,000. These new devices are wireless, feature a built-in battery, and include a universal USB-C port, allowing use while charging. The stroke length has increased from 110mm to 125mm, and they feature a custom motor with increased power and torque, producing less noise. The updated versions also have a new oval shape for improved grip.

A company representative stated that The Handy 2 and The Handy 2 Pro are VR (virtual reality) compatible, designed to create interactive sexual experiences. The representative noted that as VR headsets become more accessible, the combination of The Handy 2 and VR represents the future of immersive pleasure.

Market Strategy and Global Expansion

Ohdoki, a Norway-based hardware company, operates with a globally distributed team, though its headquarters remain in Norway. The company has positioned itself as a technology company, focusing on an open, integration-friendly product designed to work with external platforms and partners. Maria Luna of Ohdoki noted that affiliate marketing has been crucial for the company from the beginning, with partners being a key part of sales.

Wilhelmsen highlighted a market discrepancy, observing that while female sexuality and sex toys for women have been openly discussed since the 1990s, male pleasure products are still surrounded by taboo. He stated that Ohdoki's mission is to break taboos and promote open, inclusive conversations about intimacy and technology, aiming to normalize sex toys for men globally.

The company has maintained strong relationships with B2B partners despite tariffs affecting margins, by focusing on transparency and joint problem-solving. Wilhelmsen affirmed that the U.S. remains a significant market for Ohdoki, with plans to strengthen its position by expanding both B2C and B2B teams to ensure access to their latest advancements.

Ohdoki has also initiated public advertising in Norway. For two weeks, The Handy ads are running on billboards at Oslo Central Station and Nationaltheatret Station. This initiative is described as a step in normalizing conversations around pleasure in public spaces.

Wilhelmsen noted that Norwegian culture, with its liberal and open-minded approach to sexuality, has influenced the company's values, focusing on individual empowerment and freedom. He stated that this mindset is deeply embedded in the company, aiming to share the view that pleasure is natural, personal, and to be celebrated.

As The Handy 2 fully launches this year, Ohdoki plans extensive customer support and brand promotion. Wilhelmsen anticipates a continued shift towards mainstream acceptance of male pleasure products, with increasing curiosity and openness to innovation.

Key Facts

  • Ohdoki AS is an Oslo-based company founded in 2018.
  • The Handy, designed by Alexander Bjørkmann, can sync with smartphones and connect to adult videos.
  • The Handy 2 and The Handy 2 Pro were launched via Kickstarter, raising over $664,000.
  • The new versions feature increased stroke length, a custom motor, and VR compatibility.
  • Ohdoki has begun billboard advertising in Oslo, Norway, at Oslo Central Station and Nationaltheatret Station.
  • Jens Petter Wilhelmsen, CEO, states the company aims to normalize male pleasure products globally.