Paradise Pleasure Products will introduce three new additions to its Illumination collection at Sex Expo, scheduled for January 7-10 in Los Angeles. The Illumination line, which features LED-enhanced intimate wellness products, integrates customizable RGB lighting and app-connected personalization.

The new products include a rose-shaped vibrator, a non-vibrating dildo, and a vibrating dildo named the Dildo Pro. These additions expand the existing Illumination Series, which currently comprises four products: the Wand, Rabbit, Plug, and Bullet.

Illumination Series Expansion and Features

The Illumination Series was initially launched in January 2026 by Paradise Marketing, a distributor in the Sexual Health and Wellness segment, under the new brand Paradise Pleasure Products. Pre-orders for the original Illumination Series began on January 9, 2026, with shipping expected to commence mid-January 2026. Adam & Eve, an adult product retailer, exclusively launched the Illumination Series in February 2026.

The Illumination Series is characterized by its LED-enhanced technology, which Paradise Pleasure Products refers to as "Body Illumination." This concept integrates customizable RGB lighting into intimate wellness products, offering millions of color possibilities. Users can adjust LED hues, dial the intensity of the LED glow, and switch to a rhythmic pulse. These customizations can be made either directly on the toy or through a free mobile app available for iOS and Android devices.

Each product in the Illumination Series is designed to be waterproof to an IPX7 standard, allowing for use in showers, baths, or spas. The original four products in the series ranged in price from approximately $70 to $130.

Chris Von Huben, President and CEO of Paradise, stated that the company's goal was to rethink how light, design, and technology could become part of the pleasure experience. He also mentioned that the Illumination Series was created to celebrate the lighter side of intimacy and unlock new dimensions of visual excitement and pleasure, reinventing iconic pleasure products with a clear differentiator.

Sex Expo Participation and Collaborations

Paradise Pleasure Products will debut the three new Illumination products at Sex Expo 2027. The company will also participate with Melanie Rose Designs, which will be exhibiting specially curated rooms at the Expo. This collaboration aims to provide attendees with another opportunity to experience the Illumination line.

The Sex Expo event is scheduled to take place from January 7-10 in Los Angeles. Paradise Pleasure Products intends to connect with industry partners and share future developments during the event.

Key Facts

  • Paradise Pleasure Products will debut three new Illumination line additions at Sex Expo in Los Angeles from January 7-10.
  • The new products include a rose-shaped vibrator, a non-vibrating dildo, and a vibrating dildo called the Dildo Pro.
  • The Illumination Series features customizable RGB lighting with millions of color possibilities, app-connected personalization, and IPX7 waterproof designs.
  • The original Illumination Series, consisting of the Wand, Rabbit, Plug, and Bullet, was launched in January 2026.
  • Paradise Pleasure Products will collaborate with Melanie Rose Designs, which will exhibit curated rooms at Sex Expo.
  • Chris Von Huben is the CEO of Paradise.