And now the battle begins?

AVN’s Paul Fishbein has sent out the following letter to the industry:

Dear Friends, As you may have heard, Sara Sazzman has left AVN and begun employment with XBIZ.

While we wish her the best in her new position, I must take issue with information that Sara is sending to people in the industry. She says, “XBIZ has the same reach (as AVN) for less.” I believe this statement is patently false.

Attached, please see our audited circulation statement, which proves AVN’s circulation of over 18,000 qualified B2B readers per month. During her employment with AVN, Sara herself has pointed out our audited circulation figures, compared with XBIZ and their lack of an audited circulation. I strongly urge you to ask Sara for comparative circulation data before you accept a sales pitch based on false information.

For over 26 years, AVN has worked diligently to provide retailers, chain stores, adult book stores, wholesale distributors, VOD companies, foreign sales brokers, cable operators the most objective reviews, legal information and marketing information available, while spending the proper time, money and skill to qualify our readers. We know that AVN gets into the hands of those people making the buying decisions, which affects your bottom line.

While I am calling most of you individually, I want to let you know that I will be taking over Sara’s duties and handling most of sales for AVN myself. This way, I can speak to all of you on a regular basis, assess your needs and help you with marketing plans that are not only the most effective for you, but also the most cost-effective as well.

Please feel free to call me at any time at 818-718-5788 (ext.115).

Sincerely,

Paul Fishbein
Founder & President,
AVN Media Network
818-718-5788, ext. 115