Pjur recently sponsored the Olivia Jones Summer Party in Hamburg, Germany, maintaining a visible presence and engaging guests with a prize wheel. This event follows a series of strategic partnerships and awards for the company in early 2026, including sponsorships of the RTL Reality Awards and the Let’s Dance after-party.

Pjur's Presence at Olivia Jones Summer Party

Pjur served as the official sponsor for the Olivia Jones Summer Party in Hamburg, Germany. The company established a strong presence at the event, utilizing multiple touchpoints to interact with guests. A pjur prize wheel was featured, which proved popular among attendees.

Jennifer Parry, brand director at Pjur, noted the engagement from guests, stating that the prize wheel facilitated initial contact and led to conversations about intimacy, sexual wellbeing, and Pjur products. Parry emphasized the importance of creating spaces for open discussions.

Strategic Partnerships and Brand Visibility

The Olivia Jones Summer Party sponsorship is part of Pjur's broader strategy to integrate its brand into mainstream cultural events. Earlier in 2026, Pjur was an official sponsor of the RTL Reality Awards 2026, held on April 16 in Bonn, Germany. This event celebrated German reality TV formats and personalities, with the award show broadcast live on RTL+ and BILD.

At the RTL Reality Awards, Pjur created brand experiences, including the placement of Pjur products and sachets in the ‘Are You The One’ bedroom within a specially designed Reality House. Pjur also provided pjur WOMAN Lust & MAN Lust testing stations, which generated attention and discussion among guests. Additionally, goodie bags for the event included Sachet-Cards featuring pjur med Premium and pjur med Repair, offering both water-based and silicone-based lubricants to guests.

Alexander Giebel, CEO and founder of Pjur, expressed satisfaction with the company's participation, highlighting that their products represent quality, safety, and intimacy. He stated that the involvement allowed Pjur to reach an international community and contribute to a positive sexual culture. Jennifer Parry also commented on intimacy becoming a mainstream topic, noting that Pjur's presence in such environments enables relevant and open engagement with audiences.

Pjur also extended its mainstream lifestyle presence at the official after-party for the 19th season finale of Let’s Dance, a German entertainment show. Guests at this event received premium goodie bags containing selected Pjur products, including the silicone-based anti-chafing gel pjur 2Skin Full Body and the pjur Organic Box, which includes pjur Organic Fresh and pjur Organic Care. Pjur's branding was visible across various event touchpoints, such as logo placements on video screens and the official drink menu.

Awards and Campaign Initiatives in Early 2026

In January 2026, Pjur received the “O” Award for “Best Lubricant Brand” in the “Pleasure Products” category at the Adult Novelty Expo (ANE) in Las Vegas. The “O” Awards are associated with the AVN universe.

Also in January 2026, Pjur was honored with the Outstanding Brand Performance Award by SIGN Magazine. The jury acknowledged the company’s consistent product and brand management and its ability to establish Pjur as a premium player globally.

Pjur began 2026 by presenting an integrated campaign plan designed to structure brand communication across all channels. This plan aims to make communication emotionally engaging, with each quarter guided by an overarching theme.

Pjur products are distributed in over 70 countries across five continents. The company maintains an online presence through its website and X.com.

Key Facts

  • Pjur was the official sponsor of the Olivia Jones Summer Party in Hamburg, Germany.
  • The company featured a popular prize wheel and engaged guests in conversations about intimacy and sexual wellbeing.
  • Pjur also sponsored the RTL Reality Awards 2026 in Bonn, Germany, placing products in the ‘Are You The One’ bedroom and providing testing stations.
  • Goodie bags at the RTL Reality Awards included Pjur Sachet-Cards with pjur med Premium and pjur med Repair.
  • Pjur strengthened its presence at the Let’s Dance after-party, with product samples and brand visibility.
  • In January 2026, Pjur received the “O” Award for “Best Lubricant Brand” and the SIGN Award for Outstanding Brand Performance.