Miami-based intimate wellness brand Mila officially launched on June 30, 2026, after securing $2.5 million in an oversubscribed pre-seed funding round. The company aims to redefine intimate wellness for a new generation of consumers, focusing on direct-to-consumer sales and integrating intimate wellness into daily self-care routines.

Funding and Investment

Mila’s $2.5 million pre-seed funding round was led by Mensch VC. Additional participation came from Sticker Ventures and a group of angel investors and advisors from companies including Spotify, Dyson, Tetra Pak, and BrewDog. This funding marks a significant milestone for Mila, a female-founded, design-led brand seeking to reshape perceptions of intimate wellness.

Kim Aviv, co-founder of Mila, stated that the response from investors reinforced the belief that women are ready for a more modern approach to intimate wellness. She noted that the funding will allow Mila to invest further in product innovation, thoughtful design, and creating new experiences for women. Ada Trujillo, Mila’s other co-founder, emphasized the company’s mission: to provide women with a ritual for intimate wellness, similar to those for skincare and haircare.

Boaz Shedletsky, the founder of Mensch VC and the lead investor, recognized Mila's potential to shape a category that many investors have historically avoided due to discomfort. Shedletsky viewed this discomfort as an opportunity, seeing Mila as a company that could move intimate wellness from a whispered topic to something women proudly integrate into their daily lives.

Product Innovation and Market Approach

Mila is developing products that combine intimate wellness with beauty and self-care, aiming to bring more innovation to a category where product development has largely focused on suction technology for over 15 years. The company’s patent-pending portfolio includes Aura, a four-in-one intimate wellness device, and Bloom, a hydrating intimate gliding mist. The funding will be used to accelerate product innovation and expand this portfolio.

Trujillo highlighted that while beauty brands have taught consumers to be intentional about skincare, transforming everyday products into rituals, intimate wellness has not experienced the same evolution. She identified an opportunity to build for a generation that has embraced self-care as a lifestyle, giving the intimate wellness category its "beauty era."

Mila’s target demographic includes every woman who desires a more intentional intimate wellness routine, recognizing that this applies to all stages of a woman's intimate life. The company aims to make intimate wellness feel as normal as skincare, haircare, or oral care—another component of self-care.

Distribution Strategy and Future Vision

Currently, Mila sells its products directly to consumers through its website, HeyMila.co. Aviv stated that the company is focused on building its direct-to-consumer (DTC) channels, as this approach provides data that informs all other strategies. The long-term goal is for Mila to become a household name, with DTC serving as the foundation for future channels.

Trujillo added that Mila's goal extends beyond selling products; it aims to build a community that changes how women and the world perceive and discuss intimate wellness. She envisions a future where intimate wellness is discovered where women already shop for beauty and wellness, rather than being hidden in separate aisles or behind locked cabinets. Trujillo asserted that the future of intimate wellness resembles stores like Sephora, Ulta, or Target, rather than a sex shop. While currently focused on building a direct relationship with its community, retail is a significant part of Mila’s long-term vision to become a household brand, not a niche one.

Key Facts

  • Mila officially launched on June 30, 2026.
  • The company secured $2.5 million in an oversubscribed pre-seed funding round.
  • Mensch VC led the funding round, with participation from Sticker Ventures and angel investors.
  • Mila's co-founders are Kim Aviv and Ada Trujillo.
  • The company's product portfolio includes Aura, a four-in-one intimate wellness device, and Bloom, a hydrating intimate gliding mist.
  • Mila currently sells its products direct-to-consumer via HeyMila.co.