(LOS ANGELES, CA) — Alex Arzola never thought he’d be behind the scenes at the taping of a film for Adam & Eve, let alone one featuring its new star, Carmen Luvana.
As the winner of Adameve.com’s “Guess Our New Star” contest, Arzola won the opportunity to be in the thick of the action when he picked Carmen Luvana correctly as Adam & Eve’s new star.

“This was a once in a lifetime opportunity,” said Arzola. “I never thought I would win something like this.”

Arzola enjoyed his visit to the set of Rawhide during the last week of March when the Adam & Eve Production was in full tilt. He had the opportunity to watch Luvana and all the other stars perform in the steamy California air.

“It was fun to have him around,” said Luvana. “It’s always nice to meet the people who enjoy the work that we do. He was great the whole time. We even got him in the movie! Hopefully it will make it past the cutting room floor.”

Arzola had the opportunity to watch from behind the scenes, interact with the actors and have dinner with Luvana. Members of Carmen’s website, CarmenLuvana.com, can soon see video of Carmen interviewing Arzola and photos from behind the scenes at the shoot.

“It’s always a pleasure to give back to our customers,” said Adameve.com CTO Sean Trotter. “Giving our customers the opportunity to be behind the scenes on an Adam & Eve Production is something that very few other companies offer. We like to reward our customers for being our customers and this is one of the best ways we know how to.”

Adam & Eve created the adult mail order industry in 1974 as the first mail order condom distributor at a time when cheap, effective contraception was unavailable in most areas. Since then, Adam & Eve has set the standard for adult retail with a range of products including adult videos and DVDs featuring Carmen Luvana, Jenna Jameson, Chloe, Briana Banks and more, lingerie and sex toys. In 1996 Adam & Eve led the way into the digital millennium by becoming one of the first, and certainly the largest, adult retailer on the web when it launched adameve.com. Now, thanks to Phil Harvey’s vision and the support of over 300 employees and millions of satisfied customers, Adam & Eve stands for sexual freedom, intimacy and safety through its products, services and health information.