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from www.dailynews.com – As Ursula Pyland drives around the San Fernando Valley with her two children, her stomach churns when the family car pulls up to certain intersections.

“It’s almost like there’s a prostitute standing on the corner,” said Pyland, 33. “There’s a woman for sale.”

The “woman” is one of the ladies featured on billboards for Xposed, a popular Canoga Park strip club that heavily advertises throughout the city.

The Xposed billboards are seemingly everywhere, the faces of painted ladies looking seductively across the boulevards and parking lots of the Valley.

In Woodland Hills alone, there’s an Xposed billboard near a 7-Eleven on Ventura Boulevard, one near the Topanga mall, and another by Woodlake Lanes Bowling.

All told, there are more than 50 Xposed billboards in the Valley, as well as dozens more throughout the rest of the city.

But pushback against the billboards is growing, reflecting a larger trend of local residents and city officials challenging advertisers.

Earlier this year, a Bel-Air resident convinced Lamar, a national billboard company that operates dozens and dozens of Xposed billboards, to relocate one of the strip club’s signs in that neighborhood.

A similar uprising over Xposed ads took place in Westwood, when neighbors fought back against a billboard near UCLA. And in Venice, neighbors complained when an Xposed sign was placed 50 feet from a residential house, according to the website Ban Billboard
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Joining the anti-Xposed billboard wagon, last month West Hills resident Pyland started an online petition to ban the billboards.

The petition was prompted by seeing her 11-year-old son grow upset at the billboards, which he routinely sees on trips to 7-Eleven or Taco Bell.

“He started crying one night,” she said. “He thought the woman on the billboards was going to be hurt by men.”

She wants state or national legislators to ban strip clubs from advertising on billboards. The ban would be modeled after a similar law banning cigarettes from billboards.

“They can advertise on the Internet or magazines,” she said of Xposed. “Why do they have to be in our face?”

The billboards display attractive women with the words “Fully Xposed” and “The Busiest Club in LA!” but don’t use words like strip or nude. One version shows the face of a brunet model from the shoulders up, while another shows a blond model displaying a little more skin with her hair strategically falling down below her shoulders.

Brad Barnes, owner of Xposed, believes there’s nothing inappropriate about his club’s advertisement.

Far more revealing, he argues, are billboards for Work Boot Warehouse, which feature an eye-catching blonde in a tight midriff-baring top and jean shorts.

“This isn’t a brothel,” said Barnes, who believes it’s the strip club’s business, not its ads, that really bother Pyland. “It’s just entertainment.”

Pyland’s petition follows another closely watched Valley case: In April, a Van Nuys mother succeeded in getting Van Wagner, another billboard company, to relocate an AIDS initiative ad that featured an inflated condom.

Additionally, some city officials are increasingly concerned about billboard content. The city of Los Angeles last year banned alcohol ads from bus benches, and officials are looking at expanding the trend to places like Los Angeles International Airport.

Ray Baker, vice president and general manager at Lamar Los Angeles, which has a contract for about 50 Xposed billboards in the Valley, said the company doesn’t put the Xposed ads near schools, churches, places of worship or park.

But an Xposed billboard owned by Lamar near a Toys R Us in Van Nuys is particularly irksome to Pyland.

“I believe even the most liberal people would find this to be quite offensive,” she said.

Others aren’t so put off by the signs. Getting her hair done at Belle Salon in West Hills, where an Xposed sign used to hang, local resident Estelle Plascenia said the billboards are pretty innocent-looking.

“Ten years ago, no one was offended by them,” she said. “What’s happened now?”

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