Chatsworth, CA — Pure Play Media is proud to announce the opening of a new European division. Pure Play Media Europe GmbH is a wholly owned subsidiary of Pure Play Media Holdings Inc. (parent to Pure Play Media) with an office located in Germany and will serve all of the European market.

Germany (Hamburg) was chosen because it is centrally located and is also the largest market in Europe. Pure Play Media believes it is critical to note that they are opening an European office, run by European staff and not just an American office located in Europe. Although Pure Play Media’s CEO Richard Arnold and company President Sieg Badke both have some European heritage, they felt it was best to leave the day to day operations up to a team of European personal that know and understand the territory.

“One of the most important aspects of launching a good business is to be in the right place at the right time. In times of changing markets, myself and our team are glad to have the opportunity to run the European office of a company with strong products and a good reputation” said Pure Play Media Europe, President Tobias Bauer

The office opened this August and is being run by PPME’s President, Tobias Bauer. He has experience in the adult industry, as well as advertising and new media. The office will serve the European DVD market and also service internet VOD, plus cable, satellite and Telco broadcast sales throughout the region. All of Pure Play Media’s current and future studios will be handled by this office with the exception of Private Media Group and the Score Group. Private is based in Europe and Score will continue distribution through their long standing European partner.

“I am very excited about this territory, we have managed to put together some very good staff and open a beautiful and efficient, centrally located office in a very short period of time” said Pure Play Media, CEO, Richard Arnold

Pure Play Media Europe will begin distributing product in Europe in September and will be following Pure Play Media’s release schedule very closely. The idea is to create global release dates and global pricing, so that product does not migrate from territory to territory.

“We have found that the adult industry is a global business and there are plenty of companies that have learned to take advantage of pricing or street date discrepancies in different territories, so our plan is to neutralize these advantages. We also feel that the lines that we carry, Seymore Butts, Cousin Stevie, Naughty America, Suze Randall, Asia Bootleg and Swank Digital are recognized and in demand in Europe and will translate well to that market” adds Arnold.

The contact info for Pure Play Media Europe is as follows:

Tobias Bauer, PURE PLAY MEDIA Europe GmbH; Obenhauptstrasse 13, 22335 Hamburg,GERMANYPhone: 0049 / 40 / 522 0868-10; Fax: 0049 / 40 / 522 0 868-68

E-mail: [email protected]