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from www.foodbev.com – Pussy, the only 100% natural energy drink made from milk thistle and schizandra is now available to buy from the Shop on board Virgin Trains.
The deal with the UK train operator comes two weeks after the brand announced investment from Sam and Holly Branson.
Created by British entrepreneur, Jonnie Shearer, in 2004, Pussy was a well kept secret in celebrity circles until London fashion store Selfridges ordered thousands of cans this summer, the company said.
Tesco recently followed suit launching a special edition can in selected stores. Now firmly in the retail spotlight, Pussy is finalising global distribution deals and has its sights set on knocking taurine based energy drinks off the number one spot.
Jonnie Shearer, founder of Pussy, said: “We are already stocked in over 3,500 retail outlets across the UK from luxury department store Selfridges and London sushi chain itsu to local corner shops. We are now extending our network to tourists, commuters and anyone who boards a Virgin Train. I have always admired the Virgin brand and am sure the daring nature of our product will be a good fit.”
Pussy will be stocked on all Virgin Trains’ Pendolino trains which operate most services on the routes from London to Scotland, Manchester, Liverpool and the West Midlands (UK).