MUMBAI, India — Indian pleasure brands Sangya Project and Besharam have partnered on a sexual wellness campaign, “SCKS Takes U Out.”

The campaign, launched in collaboration with social media influencer marketing firm Chtrsocial, “aims to redefine self-care for the modern woman, blending empowerment, playfulness, and bold storytelling to challenge taboos and spark conversation,” said a rep.

Centered on the new SCKS sexual wellness device, the campaign features a mysterious superwoman saving women from various everyday frustrations.

“We wanted to change the way women think about self-love,” said Sangya co-founder Tanisha. “Today’s new-age woman experiences numerous frustrations in her hectic life, and sexual wellness is an essential part of overall self-care. SCKS is here to remind women that they deserve to prioritize themselves — without guilt, without shame, and with a lot of fun.”

Added Besharam’s Raj Armani, “Our goal was to create a product that doesn’t just fit into women’s lives but elevates them. With SCKS, we’re saying it’s time to rewrite the rules, embrace your power, and take charge of your happiness.”

To view the campaign, click here.