The adult industry appears to be one of the few business sectors that have managed to stay immune from the major credit crunch crisis that hit Britain. However, as high street retailers struggle to make a sale on their products, the online industry has seen a surge in sales and that includes online adult accessories. One of the major online stores that has remained successful is Sensational Sex toys, having seen a rise in sales within the last six months.
Sensational Sex Toys UK is the brainchild of Ashley Varley, who had set up the website two years ago, however was concentrating on other businesses. With no advertising, marketing or optimisation strategy put in place for the site, he had found that he was making progress in the sale of a wide range of sex toys including offers on high quality cheap dildo and cheap vibrators, clothing and accessories. Seeing the positive progress Ashley decided to pick the project up six months ago and has never looked back since.
Ashley believes that the reason behind his online business being unaffected is due to the lower costs of over heads, allowing for the products to be offered at a much more affordable rate. The broader customer base also adds to the profit margin, as the products are not just offered to locally based customers, but customers all over the world because of the global accessibility of the internet. Shopping online saves people the time and hassle of queuing to be served, allowing them to browse through products at anytime 24 hours per day, there is no travelling involved and all stock are clearly visible.
Furthermore he states that ’… choosing a sex toy is an intimate thing that not many people want to be doing in public. Having the facility to find your desirable toy at your own pace is much more exciting practical and sophisticated than sneaking down a seedy back alley hoping no one saw you.’ Online sales have benefited business owners and customers, once they are safe in the knowledge of keeping a sense of confidentiality in the purchases and at the same time giving the business owners a good client base.