from www.boston.com – Sex sells.

So hopes Sedo, the Cambridge broker and seller of Internet domain names that’s now overseeing the sale of one of the most sought-after Web addresses in the world.

Sex.com, which last sold for a reported $14 million four years ago, is now on the sale block again because of financial woes facing its current owner, Escom, now caught up in bankruptcy proceedings.

Sedo, which employs about 50 people in its Cambridge office, is handling the privately brokered sale of Sex.com to raise funds for creditors hoping they can strike Internet gold. “There’s an investment opportunity here for someone in the adult-entertainment industry,” said Kathy Nielsen, director of sales at Sedo, part of a larger German company. “It’s a marquee domain name.”

An auction probably wouldn’t raise as much money, so Sedo is handling the sale via a private-broker deal, allowing potential buyers to line up financing for a probable multimillion-dollar deal. The sale ends Sept. 28.

Asked why Sex.com hasn’t worked out for its current owner, Nielsen said the domain name needs “someone experienced in the adult-entertainment industry.”

Translation: Porn needs to be sold by porn professionals.

The ownership history of Sex.com is long and tortuous, starting with its purchase in 1994 by entrepreneur Gary Kreman, who also founded Match.com.

But an alleged scammer got hold of the temporary rights to Sex.com, making millions before Kreman clawed back control of the domain name via the courts. The early-years drama of Sex.com even produced a book, entitled simply “Sex.com.”