AMSTERDAM – Billionaire television producer John de Mol, behind the pioneer show Big Brother, will test the limits of reality TV with a programme in which a woman searches for a potential sperm donor to conceive a child.

His new TV station Talpa, launched earlier this month, confirmed it will air a programme called “I want your child … and nothing else!” but gave no further details about the show due at 1830 GMT on Wednesday.

“The plan is that we visit potential donors and — of course on camera — decide which man is most suitable,” the 30-year old woman who will feature in the programme said in an interview with De Telegraaf newspaper.

“Afterwards there will be artificial insemination,” said the woman who was identified only as “Yessica” and who has bought a house with a room for a child.

The show is a one-off competing with four other reality TV programmes, one of which follows five former prostitutes starting a cafe. The programme receiving most votes from viewers on Saturday, after all the shows have aired, will be turned into a series.

De Telegraaf also published an email address for men wanting to donate sperm to Yessica.