Sportsheets will introduce its new Signature collection at the ANME trade show in Burbank next month. This collection will serve as a unifying branding label for both new and existing Sportsheets products.
The Signature collection will include new items such as cashmere-silicone leather handcuffs, ankle cuffs, collars and leashes, silicone gags, body jewelry, sensory tools, a positioning sling, and an anchorable waterproof blanket. Sportsheets Product Line Manager Emily Silva stated that Signature represents years of development, refinement, and collaboration across the organization. Silva also noted that every detail, from materials and finishes to packaging and presentation, was evaluated to create a collection that feels elevated while remaining approachable, functional, and true to Sportsheets' quality standards.
Sportsheets CEO Julie Stewart commented that for more than three decades, Sportsheets has created products that have become staples in bedrooms around the world. Stewart added that Signature gives foundational products a home while creating a platform for future innovation. Stewart also stated that bringing these products together under a unified identity strengthens retail presentation, improves consumer education, and allows for the showcasing of category favorites like the Under the Bed set alongside a new generation of products.
Recent Product Launches and Collections
The introduction of the Signature collection follows other recent product launches and collection expansions by Sportsheets. Earlier this month, Sportsheets began shipping the Bow Tie Collection from Sincerely, marking the first addition to Sincerely in five years. The Bow Tie Collection includes four faux leather pieces: a collar and leash, wrist cuffs, a ball gag, and pasties, as well as nipple jewelry and a paddle. Creative Director Chaney Cox stated that "Dress up to get down" was the mantra during the design of this collection, aiming to create elegant pieces for "naughtiest of ways." Cox also noted that the collection, from products to imagery and copy, transports the consumer to a "black-tie affair of their wildest dreams."
B2B Sales Manager Julia Harney noted that it is always exciting to show customers something new, something they haven't seen before. Harney also stated that there is nothing like this collection in the market and customer reactions prove it. These new additions to the Sincerely line followed Sportsheets' recent launch of Kits, which are reusable gift-box kits designed for prepackaged pleasure. CEO Julie Stewart shared that Sportsheets is proud of every product brought to market and is "pushing the envelope" this year, with anticipation for sharing more.
Sportsheets' Existing Product Portfolio
Sportsheets maintains a broad range of existing collections and product categories. These include Advanced BDSM & Bondage Sex Toys, All Products, All Products - No Mystery Item, All Products no Mystery, No Sale, Amber Collection, Amor Collection, Anal Beads, Anal Sex Toys, Ankle, Ball Gags, BDSM & Bondage Crops, BDSM & Bondage Restraints and Straps, BDSM & Bondage Rope, BDSM Cuffs & Bondage Handcuffs, Bed Restraint Systems, Beginner BDSM & Bondage Sex Toys, Best-Sellers, Blindfolds & Masks, Bondage Kits, Bondage Sex Toys, Bow Tie Collection, Collar & Leash, Couples' Favorites, Day Collars, Edge, Enchanted, Floggers, Foam Ramps & Wedges, Gag, Handcuffs, Hood, Impact Play Sex Toys, Indica, Jam & Tease Kit, Jam and Tease Kit, Kegel, lace, Lace Collection, and Lace Collection.
The company's website, Sportsheets.com, provides more information on its products. The ANME trade show, where the Signature collection will debut, will take place in Burbank next month. The news of the Signature collection was reported by Tom Grayson on June 25, 2026, at 4:12 PM PDT from Huntington Beach, California.
Key Facts
- Sportsheets will debut its new Signature collection at the ANME trade show in Burbank next month.
- The Signature collection is a unifying branding label for both new and existing Sportsheets products.
- New additions to the Signature collection include cashmere-silicone leather handcuffs, ankle cuffs, collars and leashes, silicone gags, body jewelry, sensory tools, a positioning sling, and an anchorable waterproof blanket.
- Sportsheets CEO Julie Stewart stated that Signature provides a home for foundational products and a platform for future innovation.
- Sportsheets recently shipped the Bow Tie Collection from Sincerely, which includes faux leather pieces, nipple jewelry, and a paddle.
- The company also recently launched Kits, which are reusable gift-box kits for prepackaged pleasure.