Justin Ross, Chairman and CEO of Momentum Management LLC, has guided The Screaming O brand for over two decades, transforming a single vibrating ring into a global pleasure product company. Momentum Management, founded by Ross in 2005, has maintained profitability since its inception and expanded its reach to over 50 countries.

Two Decades of Growth and Evolution

The Screaming O, under Justin Ross's leadership, originated from a disposable vibrating ring. Ross founded Momentum Management LLC in 2005, bringing 20 years of financial industry leadership, business development, and entrepreneurial management experience to his role. Momentum Management, a privately held company, has generated positive profits from its first year of operation in 2005 to the present. The company's products, including The Screaming O and Dynamo Delay brands, have seen increasing sales in the United States and in more than 50 other countries. Momentum Management has achieved sales and distribution of over 25 million products under these brands.

Ross manages corporate development, direction, and strategy at Momentum Management. His responsibilities include advancing product development, partnerships, corporate alliances, licensing deals, marketing channels, and sales and support. He is also responsible for the company’s global operations and development in marketing and innovation. The company's products have been distributed through online retailers such as CVS.com, Rite Aid.com, and Target.com.

Ross's guidance has positioned Momentum Management as a leader in the sexual health and well-being industry, which is an annually $15 billion industry. The company's success has also benefited its partners, who have experienced growth in the industry since Ross introduced them to it more than a decade ago. Ross has maintained these partnerships, which continue to realize global growth.

Strategic Vision and Brand Philosophy

Ross's career began before founding Screaming O in 2005, with experience in finance, business development, investment banking, entertainment, and international soccer investments. He earned an MBA from the USC Marshall School of Business, received the Dean’s Fellow Award, and worked at Roth Capital Partners in Newport Beach, California, and Millennium Partners in New York City. Ross states that he has always been interested in building organizations, spotting trends early, and creating long-term value.

When Ross entered the pleasure industry, sexual wellness was not yet a mainstream retail category, and pleasure products were often considered adult novelties or impulse purchases. The Screaming O entered the market with affordable, discreet, approachable, and easy-to-understand products, coupled with playful branding. Ross describes The Screaming O as a fast-moving consumer goods line, comparing it to the "Coca-Cola of the category" due to its focus on accessibility for as many people as possible.

This approach has allowed The Screaming O to reach consumers in over 50 countries, build partnerships with distributors and retailers, and remain profitable despite market fluctuations, regulatory changes, retail consolidations, and shifting consumer preferences. This mindset has also supported Momentum Management, the private company behind The Screaming O and Dynamo Wellness, in expanding while preserving the core identities of its brands.

Ross describes himself as a high-level strategic presence. He emphasizes a philosophy of "playing long-term games with long-term people," which applies to employees, distributors, retailers, and brand partners. He states that the company prioritizes relationships over transactions, seeking partners who share values, communicate openly, and think beyond the next quarter. Many members of the Momentum team have worked with Ross for over a decade, with some advancing from entry-level roles to leadership positions.

Team and Future Directions

Dan Holman, Screaming O Vice President, met Ross while in college and joined the company in 2013 as a brand ambassador and in-store merchandising representative. Holman notes that Ross instilled a culture of taking results seriously, taking pride in work, continuous learning, and building relationships while having fun. Creative Director Jeff Swenson played a role in shaping the brand's playful energy, working on packaging, brochures, product ideas, and manufacturing processes. Swenson recently returned to the company after several years away, noting that Ross had remodeled the headquarters, adding a new kitchen, improved workspaces, and a production studio.

Jackie Blue, customer success manager at The Screaming O, has been with the company for five years. She handles B2C sales support, customer service, warranty replacements, complaints, and suggestions. She also supports Holman with B2B order entry, customer support, sales, and training for smaller chains and single-store locations. Blue also makes cold calls, assists with spreadsheets, contributes to marketing and copywriting, and supports new product development.

The company has evolved by investing in higher-quality materials, stricter quality control, product safety standards, and consumer-focused innovation. Its branding has shifted from product-centric to more lifestyle-oriented. This evolution has included trying more expensive products, maintaining lower-priced staples, and launching Dynamo Wellness. Dynamo Wellness is a sexual health and wellness brand that offers vitality gummies, delay wipes, and lubes, broadening Momentum’s reach beyond toys. Ross views The Screaming O and Dynamo Wellness as complementary brands, with The Screaming O focusing on pleasure and intimacy, and Dynamo Wellness expanding into broader personal wellness and performance.

Ross states that the company launches five to 10 new items per half-year, emphasizing selectivity and extensive testing and validation. He believes there is still room to educate the world on these types of products and bring fun into people’s lives. Ross's goal is to leave behind businesses that are stronger, more impactful, and more relevant to the next generation of consumers.

Key Facts

  • Justin Ross founded Momentum Management LLC in 2005.
  • Momentum Management has been profitable since its first year of operation.
  • The Screaming O and Dynamo Delay brands are distributed in over 50 countries.
  • Momentum Management's facility is 25,000 square feet.
  • The company has sold and distributed over 25 million products.
  • Justin Ross holds an MBA from the USC Marshall School of Business.