The 4th Annual STOREROTICA Convention & Tradeshow will feature three packed days of seminars, a 350-booth tradeshow, exclusive evening parties and the 4th Annual STOREROTICA Awards Presentation.

In 2010, the erotic retail industry’s leading business-to-business magazine—STOREROTICA Magazine—will once again host its own convention. The STOREROTICA “What’s New Marketplace” Convention & Tradeshow will be held at The Mirage Hotel & Casino in Las Vegas, August 22-25, 2010, and will showcase “What’s New” in every aspect of the multi-billion-dollar erotic retail industry.

As it was in 2007 and 2008, the 2010 STOREROTICA Convention will be combined with the Annual Gentlemen’s Club EXPO (the STOREROTICA Convention was held alongside ILS in 2009). When combined with the EXPO, these two conventions represent the largest convention & tradeshow for all adult retail venue owners and operators including adult retail stores, lingerie boutiques, erotic toy & apparel stores and adult nightclubs.

In addition to a two-day, 350-booth Tradeshow, STOREROTICA’s “What’s New Marketplace” will feature three days of educational seminars and workshops for store owners and buyers—dubbed the “Smart Panel Sessions”—which will reflect the same must-have industry expertise presented in the bimonthly STOREROTICA magazine.

To breathe even more fresh air into the event, the convention has been moved to The Mirage Hotel & Casino, which means new restaurants, nightclubs and surroundings, and one of the lowest room rates on The Strip. There’s also a poolside Hawaiian Luau Party planned and a “Sixties” rock-and-roll party on tap, as well as the highly anticipated 4th Annual STOREROTICA Awards Show, honoring the best of the best in all areas of erotic retail.

For more info on the 2010 STOREROTICA “What’s New Marketplace” Convention & Tradeshow, including early registration discounts for attendees and tradeshow exhibitors, call (727) 723-8827 or visit www.STOREROTICA.com today. To book your room at The Mirage, call (800) 499-6311 and ask for the discounted STOREROTICA/Club Owners EXPO rates.