Toendi, a women-led vibrator brand, has unveiled a new visual identity upgrade as part of its global expansion, which includes a refreshed logo system and upgraded packaging. The brand also recently showcased its latest collections at the adult industry trade show EroSpain in Barcelona.

Toendi Unveils Rebranded Look Amidst Global Expansion

BARCELONA—Toendi, a women-led vibrator brand focused on creating pleasure products for women, announced a new “visual identity upgrade” on June 19, 2026. This update is part of the brand’s ongoing global expansion efforts.

The rebranding includes a refreshed logo system, upgraded packaging, and a “more unified visual language.” According to a Toendi representative, this new visual identity is designed to better reflect the brand’s philosophy, which centers on creating intimate products that are emotionally connected, aesthetically expressive, and genuinely designed for women.

The redesigned logo transforms the six letters of “Toendi” into a flowing, wave-like form. A Toendi representative stated that this design is “inspired by the frequencies of vibration” and visually represents the brand’s signature “Shake” concept.

The updated identity is scheduled for a gradual rollout throughout 2026. This implementation will span across product packaging, digital platforms, marketing campaigns, and retail presentations. Toendi has also reported rapid expansion across international markets and has become one of the top-performing vibrator brands in its Amazon category.

The founder of Toendi commented on the brand’s approach, noting that pleasure products have historically been designed from a purely functional perspective. The founder stated that the brand aimed to create something softer and more emotionally resonant, something women would feel proud to own rather than hide away.

Industry Presence and Collaborations

Toendi recently showcased its latest collections at EroSpain, an adult industry trade show held in Barcelona. At this event, Toendi connected with distributors, retailers, creators, and media partners from across Europe and North America.

In a separate development, the Audre Lorde Project announced a collaboration with Toendi on August 4, 2025. The Audre Lorde Project stated that it is teaming up with @toendi.official to provide more sensual, joyful, and liberated experiences. Toendi is described by the Audre Lorde Project as an adult toy company with a mission to help break through barriers in pleasure, centering empowerment, healing, and self-discovery through sensual wellness.

Together, the Audre Lorde Project and Toendi are launching the Shake Your Body Challenge. For every dance video posted using #ShakeWithToendi, Toendi will donate $1 to The Audre Lorde Project. This initiative aims to support joy and justice for LGBTQ+ people of color.

For collaborations or distribution opportunities, interested parties can visit Toendi.com and follow @toendi.official on Instagram.

Key Facts

  • Toendi, a women-led vibrator brand, debuted a new visual identity upgrade on June 19, 2026.
  • The upgrade includes a refreshed logo system, upgraded packaging, and a unified visual language.
  • The redesigned logo features a wave-like form inspired by vibration frequencies, representing the brand’s “Shake” concept.
  • The new identity will be rolled out across product packaging, digital platforms, campaigns, and retail presentations throughout 2026.
  • Toendi has expanded internationally and is noted as a top-performing vibrator brand in its Amazon category.
  • The brand showcased its latest collections at the EroSpain trade show in Barcelona.
  • Toendi is collaborating with the Audre Lorde Project on the "Shake Your Body Challenge," where Toendi will donate $1 to the Audre Lorde Project for each dance video posted using #ShakeWithToendi.