Sexual wellness brand Toendi launched ShakeBaby on September 23, 2026, an AI-powered companion designed for sexual wellness. ShakeBaby allows users to engage in AI-powered conversations, daily activities, and customization options.

ShakeBaby: An AI Companion for Sexual Wellness

ShakeBaby, introduced by Toendi, is described by a Toendi development team representative as "the industry’s first AI companion designed specifically around sexual wellness." Users can select from three different companions and interact with them through AI-powered conversations. The platform enables users to ask questions about Toendi products and explore various sexual wellness topics. Users can also build an ongoing relationship with their chosen companion.

According to a Toendi representative, ShakeBaby was created to make sexual wellness more approachable and engaging. The representative stated that users can communicate with their ShakeBaby to inquire about Toendi products, learn about sexual wellness, and develop a relationship with their companion over time. The representative also noted that the daily tasks, outfits, and companionship system provide reasons for users to return, while the AI experience facilitates learning, asking questions, and exploration at their own pace.

The platform incorporates daily tasks that allow users to earn coins. These coins can be used to purchase outfits and customize their ShakeBaby. Continued interaction with the companion leads to the accumulation of companionship days and the unlocking of additional rewards. Users who achieve the highest companionship level are eligible to receive a free Toendi product. ShakeBaby is available on the Toendi website, where users can choose their companion. Toendi also provides updates on Instagram @toendi.official.

Toendi's Mission and Background

Toendi describes itself as a brand that champions self-discovery and joy, offering body-safe, innovative toys for modern women seeking intimacy and wellness. The company states its mission is to empower women's pleasure. Toendi began as a passion project focused on breaking taboos surrounding female pleasure, fostering a community where women share experiences and joy through ShakeHub. The company emphasizes its growth into a trusted name by prioritizing silky-smooth silicone, powerful motors, and designs tailored to women's anatomy. Toendi states its products aim to help women achieve deeper satisfaction and confidence.

Toendi's core values include innovative design, body-safe materials, and empowerment. The company highlights its use of cutting-edge technology, such as multi-mode thrusting and licking, combined with ergonomic shapes. All Toendi toys are made with premium, phthalate-free silicone, which is hypoallergenic, waterproof, and tested for safety. Toendi views itself as a movement, partnering with advocates like the Audre Lorde Project to promote joyful and liberated experiences for women. The company's journey began in 2020 with a vision to empower women through premium vibrators, gaining recognition for rabbit-style products designed to stimulate both the clitoris and G-spot. By 2023, Toendi had established itself as a global movement in women's pleasure.

The Rise of AI Companions

The introduction of ShakeBaby by Toendi aligns with a broader trend of AI companions. These AI companions are designed for emotional intimacy, serving as friends, coaches, role-playing partners, or even romantic partners. Unlike general chatbots such as ChatGPT, Claude, and Gemini, AI companions are specifically developed for emotional engagement. They offer customization options, allowing users to select or design their chatbot's traits, including physical features. Users can also interact with existing companions, some of which are modeled after pop culture figures.

AI companion apps have seen significant adoption, with 220 million global downloads from the Apple App Store and Google Play as of July 2025, according to TechCrunch. A poll of 1,437 U.S. adults indicated that 16 percent use AI for companionship, as reported by the Associated Press and the NORC Center for Public Affairs Research. Platforms like Character.AI, Nomi, and Replika are examples of companion platforms. Some AI companion services, such as Candy.ai, offer adult sexual chat with AI companions, providing features like spicy photos, steamy conversations, and voice messages. Candy.ai allows users to design virtual partners and engage in AI porn chat, utilizing Stable Diffusion Technology Process for visual quality and consistent avatar appearance.

Key Facts

  • Toendi launched ShakeBaby, an AI-powered sexual wellness companion, on September 23, 2026.
  • ShakeBaby is described as the "industry’s first AI companion designed specifically around sexual wellness."
  • Users can choose from three companions, engage in AI conversations, and complete daily tasks to earn coins for customization.
  • Toendi, founded in 2020, focuses on empowering women's pleasure with body-safe, innovative toys.
  • AI companion apps had 220 million global downloads from app stores as of July 2025.
  • 16 percent of U.S. adults use AI for companionship, according to a poll.