Pornhub Apparel Launches Icon Collection with Vanniall for Fall

Pornhub Apparel has launched a new “Icon Collection” in collaboration with Vanniall, featuring Pornhub-branded apparel that incorporates Vanniall’s personal style for fall season releases. The collection, which debuted on October 1, 2026, includes six looks and is accompanied by an interview feature and an editorial shoot by Ashley Lake.

The Icon Collection Details

The Vanniall x Pornhub “Icon Collection” is available at Pornhub Apparel and features six distinct items. These include the Pornhub Apparel Gym Bag, Heather Grey Classic Logo T-Shirt, Triangle Bra, Thong, Orange Stripe Sport Socks, and Knit Pom Beanie. The collection’s launch on October 1, 2026, initiates a month-long promotional period on social media, highlighting the Vanniall editorial shoot. Currently, the Triangle Bra, Thong, and Knit Beanie styles are available for purchase.

A representative stated that the collection pairs Pornhub-branded apparel with Vanniall’s personal style for the fall season releases. The collaboration also includes an interview feature and a new editorial shoot by Ashley Lake. This shoot is themed around Vanniall’s journey from creator to director and producer. Vanniall noted that Pornhub provided the freedom to shoot the collection with their own concept, which they used to celebrate the launch of Studio Vanniall. Vanniall expressed a desire to offer fans a behind-the-scenes look and to demonstrate to other creators how the collection is suitable for various professional needs, such as using a gym bag for light stands or wearing comfortable items between takes.

Vanniall's Journey and Studio Vanniall

Studio Vanniall, a production banner, launched in May, building on Vanniall’s previous achievements. Vanniall received the Pornhub Model of the Year award at the TEA Awards and was named Favorite Trans Model at the PornHub 8th Annual awards. The production house is located in western Massachusetts and launched a subscription site on September 15. Concurrently, Studio Vanniall released two DVDs: The MostlyPics House, Season One and Cruising for Girlcock. Vanniall expressed pride in the team’s development of the production house and gear cage in New England, highlighting it as an alternative filming location to Los Angeles. Vanniall also stated that Pornhub, as a worldwide phenomenon, has enabled creators to manage their own operations regardless of their location.

Photographer Ashley Lake, who previously shot Vanniall’s cover feature for Petite Mort Magazine, described the shoot with Pornhub as enjoyable. Lake mentioned a preference for still images after spending significant time on video, noting that photography was a first love. Lake also stated that working with Vanniall on an editorial spread is consistently a pleasure.

Pornhub Apparel's History and Evolution

Pornhub Apparel first launched in 2015, offering a New York-themed apparel collection. This initial collection was developed in conjunction with artists such as Baron Von Fancy, Ces, and Cope2. Corey Price, Vice President of Pornhub at the time, stated that the company was excited about its first venture into fashion and streetwear. The 2015 collection featured hat, t-shirt, and hoodie designs from Baron Von Fancy, CES, Cope2, and Kalen Holloman, each offering a unique interpretation of the porn site. Examples included Cope2’s retro street art, Kalen’s collage, and Baron Von Fancy’s slogan tee. Some items from this collection included a Pornhub x Baron Von Fancy Men's Black Snapback priced at $24.99, a Pornhub x Baron Von Fancy Men's T-Shirt at $34.99, a Pornhub x CES Men's Crew Neck at $59.99, a Pornhub x CES Men's T-Shirt at $34.99, and a Pornhub x Cope2 Men's T-Shirt at $29.99.

In November 2018, Pornhub launched another fashion collection in partnership with the fashion brand Richardson. This collection included hoodies, T-shirts, sweatshirts, bomber jackets, socks, and baseball caps. Some pieces featured flags of countries where pornography is banned or permitted, while a "signature T-shirt" was autographed by porn stars. The brand stated that these garments were designed to provide comfort and attract attention. Javi Iñiguez, co-founder of Officer & Gentleman, a creative agency that previously handled Pornhub's brand strategy, indicated in an interview with Vox that the company aimed to become a lifestyle and fashion brand, similar to Playboy.

Pornhub Apparel, powered by Shopify, experienced a period of closure for business in early 2021, with visitors to the site seeing a message about a new collection coming soon. A spokesperson confirmed that no merchandise, including t-shirts and stickers, was in stock at that time. However, the online retailer had remained open during the coronavirus outbreak, though shipping to some countries was temporarily disabled. By March 2021, Pornhub Apparel announced its return with a Lovestruck Valentine's Day collection and subsequently offered product giveaways on Twitter, including hats, t-shirts, hand sanitizer, and key chains, celebrating "Spring with a bang."

Key Facts

• The Vanniall x Pornhub “Icon Collection” launched on October 1, 2026, at Pornhub Apparel.
• The collection includes six items: Gym Bag, Heather Grey Classic Logo T-Shirt, Triangle Bra, Thong, Orange Stripe Sport Socks, and Knit Pom Beanie.
• The launch is supported by an interview feature and an editorial shoot by Ashley Lake, themed around Vanniall’s journey from creator to director and producer.
• Studio Vanniall, a production banner, launched in May, following Vanniall's wins for Pornhub Model of the Year at the TEA Awards and Favorite Trans Model at the PornHub 8th Annual awards.
• Studio Vanniall, located in western Massachusetts, launched a subscription site on September 15, alongside two DVDs: The MostlyPics House, Season One and Cruising for Girlcock.
• Pornhub Apparel previously launched collections in 2015 with graffiti and collage artists, and in 2018 with fashion brand Richardson.