Vixen Media Group (VMG) has renewed its exclusive contract with Serenity Cox and extended her brand ambassadorship for the studio imprint WIFEY. This renewal follows Cox's initial appointment as brand ambassador in October 2025.

Contract Renewal and Brand Ambassadorship

The exclusive contract renewal and brand ambassadorship extension for Serenity Cox were announced on November 6, 2026, by Vixen Media Group. Cox was initially named the official brand ambassador for WIFEY in October 2025, coinciding with VMG's renewal of her exclusive studio contract at that time.

WIFEY, a VMG brand, focuses on showcasing the experiences of real couples exploring partner-sharing and hotwife relationships. Promotional materials for WIFEY state that the brand is redefining how the hotwife lifestyle is portrayed in premium adult entertainment. WIFEY launched in March 2025, and Cox appeared in one of its inaugural releases.

Mike Moz, VMG Director of Talent and Special Projects, stated that Serenity Cox has made the ambassador role her own. Moz added that Cox connects with the WIFEY community because she lives what the brand celebrates, and fans can feel that. Mike Moz, VMG Head of Casting, also stated that Serenity embodies what WIFEY stands for and gives the brand a genuine connection to the community it represents. Moz added that her perspective and presence help bring authenticity to the brand’s mission of redefining how these relationships are portrayed.

Serenity Cox stated that she is excited to be continuing her relationship with Vixen Media Group. She added that since the beginning of her professional career, VMG has provided her with opportunities that allowed her to grow, challenge herself creatively, and reach audiences around the world. Cox also stated that she is proud of what has been accomplished with WIFEY, from its growth to the recognition and awards the brand has received. She added that it has been amazing to watch it develop and that she is excited about what can continue to be built together. Cox described WIFEY as feeling more like a community than a channel, and stated that she loves being part of this community.

Cox also stated in October 2025 that she was excited to work with WIFEY as their brand ambassador. She added that the channel is close to her heart because it celebrates real couples and their unique journeys through consensual non-monogamy. Cox stated that being ambassador would allow her the opportunity to shine a positive light on women and couples who are exploring their sexuality and challenge outdated stigmas.

WIFEY's Mission and Community Engagement

WIFEY is described as VMG’s first-of-its-kind brand dedicated to showcasing the experiences of real couples exploring partner-sharing and hotwife relationships. Serenity Cox, described as a real-life hotwife, serves as a voice for the brand and its mission to normalize and celebrate modern consensual non-monogamy. The brand combines production quality with unscripted interviews, candid husband-POV footage, and a focus on couples.

WIFEY has been featured in outlets such as ABC’s The View, Vice, the New York Post, and the Daily Mail. The brand also has a presence within the ENM community at events like Naughty N’awlins and has engaged with the sexual-wellness space through partnerships, such as a feature with the podcast "Sexology" with Dr. Moali.

In August 2026, Serenity Cox made a special appearance at Eroticon 2026, which took place from August 6 through 9 in downtown Atlanta, GA. WIFEY was a sponsor of this event, which was presented by Splash Takeovers and billed as a couples-only lifestyle convention. Eroticon brought together the ethical non-monogamy and kink communities for a hotel takeover, featuring seminars, themed dance nights, pool parties, meet and greets, and an adult marketplace.

On Saturday, August 8, WIFEY sponsored the day's pool party and hosted the WIFEY Hotwife Social Hour at Eroticon 2026. Couples interested in filming with the brand were able to meet the casting team. Serenity Cox stated that the most rewarding part of her role as WIFEY brand ambassador is attending events like Eroticon, where she has the opportunity to meet couples in the hotwife and ENM community, hear their stories, and connect over shared experiences.

Key Facts

  • Vixen Media Group (VMG) renewed its exclusive contract with Serenity Cox.
  • Serenity Cox's brand ambassadorship for VMG studio imprint WIFEY was extended.
  • Cox was initially named WIFEY's brand ambassador in October 2025.
  • WIFEY, launched in March 2025, focuses on real couples exploring partner-sharing and hotwife relationships.
  • Mike Moz is the VMG Director of Talent and Special Projects and VMG Head of Casting.
  • Serenity Cox made a special appearance at Eroticon 2026 in Atlanta, GA, from August 6-9.