Wicked Sensual Care (WSC) has launched a new Natural lubricant as part of its Simply collection. This water-based product is formulated to be pH balanced and fragrance-free, designed for various types of intimate play.

Simply Natural: A New Addition to the Collection

The new Natural lubricant from Wicked Sensual Care's Simply collection was introduced on June 23, 2026. This water-based lubricant is pH balanced and fragrance-free. It is formulated without glycerin, propylene glycol, or paraben. The ingredients include sodium hyaluronate, aloe vera, and vitamin E, further enhanced with olive leaf extract and carrageenan. The product is designed for solo, partnered, and anal play.

Jessica Drake, WSC Director of Marketing and Product Development, stated that consumers are increasingly focused on the ingredients in their intimate products, while still expecting good performance and feel. Drake indicated that Simply Natural was developed to provide a hydration-focused option. This option is made with naturally sourced ingredients and features a richer gel texture, intended for individuals seeking additional moisture and cushioning. The Simply collection aims to offer consumers thoughtful choices, allowing them to select products that feel best for their bodies.

The Simply collection from Wicked Sensual Care includes lubricants and toy cleaners that are free of glycerin and propylene glycol, and feature clean ingredients. The Simply line also includes products that are Vegan and Cruelty Free. All Wicked Sensual Care formulas, including those in the Simply line, are enhanced with olive leaf extract, which is described as a natural biostatic that inhibits the spread of harmful bacteria and microorganisms.

The Expanding Simply Collection

The Simply collection encompasses a range of products beyond the new Natural lubricant. These include the simply® timeless™ line, which is designed for individuals experiencing perimenopause, menopause, and beyond. The timeless™ line features rejuvenating ingredients intended to nourish and hydrate intimate areas. Products in the simply® timeless™ line include timeless™ Aqua, timeless™ Aqua Jelle, timeless™ Hybrid + DHEA, and timeless™ Silicone.

Other lubricants in the Simply collection include simply® Aqua, a water-based lubricant designed to heighten sensation and increase pleasure. A special edition of simply® Aqua contributes a portion of its proceeds to support LGBTQIA+ organizations and communities year-round. The collection also features simply® Aqua Jelle, a thick, water-based gel lubricant. For hybrid options, there is simply® Hybrid Jelle, described as a premium hybrid lubricant with a rich and ultra-thick consistency for added cushion and glide, and simply® Hybrid, a creamy, realistic-looking hybrid lubricant.

In addition to lubricants, the Simply collection offers adult toy cleaners. These include simply® Foam & Fresh, which is a blend of an active antibacterial agent with natural antimicrobial and antiseptic essential oils such as tea tree, eucalyptus, peppermint, lavender, and rosemary. Another cleaner, simply® Cleene, is fragrance-free and enhanced with natural lavender and olive leaf extracts to boost its antibacterial effectiveness, available in a spray bottle.

A 4-ounce bottle of Wicked Sensual Care Simply Aqua Water Based Lubricant is available for a regular price of $17.99. This product ships within two working days.

Industry Context and Recent Product Launches

The introduction of Simply Natural by Wicked Sensual Care occurs amidst a period of various new product announcements within the adult industry. Other recent developments include Playharda Wholesale debuting its Hard Nox collection of pleasure products on June 23, 2026. Nalpac released its 80-page 2026 summer catalog, featuring hundreds of products, on June 22, 2026. Kheper Games introduced its Intimacy Heart Massagers on June 18, 2026. Magic Silk also launched its Rush line of intimate wear on June 18, 2026.

Further industry news from June 18, 2026, includes Zuzana Kasinski joining Fleshlight to lead the company’s European expansion. Mr. Hankey's Toys debuted the Atlas anal plug and a new size of its Peak prostate dildo on June 17, 2026. Arcwave introduced its new Orbit and Thruster strokers on June 17, 2026. LELO launched its LELO Labs line of performance enhancers on June 16, 2026. Adam & Eve released the results of a survey on bedroom confidence on June 16, 2026. Additionally, Lovense and Hustler Hollywood partnered for a "Turned On" event series, consisting of product demonstration and staff training events in 18 cities throughout July, announced on June 16, 2026.

Key Facts

  • Wicked Sensual Care (WSC) launched the Natural lubricant from its Simply collection on June 23, 2026.
  • The Natural lubricant is water-based, pH balanced, and fragrance-free.
  • It is formulated without glycerin, propylene glycol, or paraben.
  • Key ingredients include sodium hyaluronate, aloe vera, vitamin E, olive leaf extract, and carrageenan.
  • The product is designed for solo, partnered, and anal play.
  • Jessica Drake is the WSC Director of Marketing and Product Development.