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from www.dmwmedia.com – Adult content often leads the way in the mainstreaming of entertainment technology, so today’s announcement from Vivid Entertainment may prove to be a milestone for Google TV. The adult film studio is launching Vivid for Google TV, the first TV app specifically created to deliver sexually explicit content.

The new channel will stream content in high definition to subscriber television sets and computer screens via an appropriate model of connected television, set-top box or Blu-ray player.

There’s no need for parental concern, since the Vivid content has to be deliberately invited into homes and cannot be accidentally encountered. The app is available at no additional cost to Vivid.com subscribers – who must be over 18 years old – and includes streaming movies, celebrity sex tapes, XXX parodies of popular superheroes, educational videos and other content.

“Vivid for Google TV gives our fans a new way to enjoy Vivid movies in high quality HD and with other benefits that provide a very appealing, highly enjoyable, and user friendly experience,” said Steven Hirsch, co-founder and co-chairman of Vivid. “It is a central part of our making Vivid available everywhere concept, which gives fans unified access to our content through their personal computers, mobile devices, tablets, television sets and DVD players.”

Hirsch said no other adult companies are currently deploying a true Internet system that includes 24/7 access and constantly streaming movie content. “We spent more than a year developing a code base for a robust, standalone Internet-TV channel with a friendly interface for the consumer that can be used with the current Google TV technology and other Internet protocol presentation methods now in development,” he said.

Watch the not-quite-safe-for-work demo video here: www.vivid.com/news/2011-11-04/vivid-entertainment-to-launch-google-tv-channel-today