XBIZ Expo is set to return to L.A. LIVE from January 7-10, 2027, at the JW Marriott L.A. LIVE, bringing together pleasure product manufacturers, distributors, retailers, and other industry professionals for four days of business, networking, and entertainment. This event will be part of a larger centralized series, consolidating eight XBIZ January events under one roof.

XBIZ Expo Centralizes January Events

The XBIZ Expo will be held at the JW Marriott L.A. LIVE in Los Angeles from January 7-10, 2027. This event is designed to serve as an arena for business and pleasure, offering brands and buyers opportunities to connect on an exhibition floor and in private meeting rooms. Educational programming will also be featured, providing attendees with insights into emerging trends.

XBIZ Associate Publisher Sara Ramirez stated that XBIZ Expo is built on helping the pleasure industry conduct business in productive and personal ways. Ramirez noted that retailers can discover new products from innovative brands, while exhibitors can engage with buyers and partners to advance their businesses. The centralization of events at L.A. LIVE is expected to create numerous connection opportunities across the adult industry.

Qualified buyers will have access to the XBIZ Expo’s VIP Buyer Program, which includes airfare, hotel accommodations, and meals. The XBIZ Expo is part of the largest event series in XBIZ history, bringing its January events together at the JW Marriott L.A. LIVE. This centralized format allows attendees to move between business meetings, educational programming, networking, and special events throughout the week.

The week will also feature the return of Sex Expo for the first time in several years. This provides participating brands with an additional opportunity to connect with consumers and observe how shoppers interact with products and emerging trends. The event series will also include the XBIZ Honors awards show, which recognizes leadership and achievement among executives in the pleasure community, along with other events within the broader XBIZ 2027 program.

XBIZ Media announced on September 16, 2026, that hotel booking is available for XBIZ 2027. The JW Marriott L.A. Live, located at 900 W Olympic Blvd, Los Angeles, CA 90015, will serve as the host venue. Attendees can secure rooms at a special rate of $299 per night. The hotel offers guest rooms with contemporary design, redwood accents, brushed bronze finishes, and warm, neutral tones, providing views of the downtown skyline, the L.A. LIVE entertainment district, and the surrounding Hollywood Hills. Suites, including Chairman Suites, feature a spacious foyer with marble accents opening into combined living, dining, and entertaining areas with multiple sofas, oversized chairs, and a dining table for up to six guests. The JW Marriott L.A. Live also features dining and social venues, including the Glance Lobby Bar.

Consolidated Industry Hub

The XBIZ 2027 January Event Series will consolidate eight events under one roof at the JW Marriott L.A. Live. This move is intended to streamline XBIZ’s January programming by uniting the adult industry in a single venue, maximizing opportunities for collaboration and growth. By centralizing its signature events, the series aims to create an environment for connection, allowing attendees to move seamlessly between education, deal-making, brand discovery, and social experiences.

The XBIZ Expo brings together various segments of the pleasure industry, including manufacturers, distributors, retail chains, e-tailers, home party companies, educators, tech providers, entrepreneurs, influencers, marketers, publicists, and media/press. The event features exhibitions, private meeting rooms, discussion panels, and networking socials. The 2027 XBIZ Awards will also be part of the event highlights.

XBIZ 2026 and Market Segments

The XBIZ Show in Hollywood, California, from January 12-15, 2026, brought together professionals from across the adult industry. This included content producers, performers, webmasters, company executives, marketers, developers, and service providers. Featured events at the 2026 show included Exclusive Socials, Creator Track, Industry Track, XBIZ Honors Gala, 2026 XMAs, and X3 Expo.

Market segments at XBIZ LA in 2026 included platforms, creators, paysites, cams, webmasters, producers, content, traffic, tech, payments, blockchain, VR, developers, UI/UX, marketers, brokers, investors, and media.

Key Facts

  • XBIZ Expo will take place from January 7-10, 2027, at the JW Marriott L.A. LIVE in Los Angeles.
  • The event is part of a centralized series bringing eight XBIZ January events together under one roof.
  • Attendees will include pleasure product manufacturers, distributors, retailers, and other industry professionals.
  • The event will feature an exhibition floor, private meeting rooms, and educational programming.
  • The XBIZ Honors awards show and the return of Sex Expo are also part of the event series.
  • Hotel booking for XBIZ 2027 at the JW Marriott L.A. Live opened on September 16, 2026, with a special rate of $299 per night.