XBIZ Expo is scheduled to return to L.A. LIVE from January 7-10, 2027, at the JW Marriott L.A. LIVE, bringing together various adult industry professionals for four days of business, networking, and entertainment. This event will be part of a larger centralized series, consolidating eight XBIZ January events under one roof.

Event Overview and Centralization

The XBIZ Expo will be held in Los Angeles from January 7-10, 2027. The event is designed to serve as an arena for business and pleasure, providing opportunities for brands and buyers to connect on an exhibition floor and in private meeting rooms. Educational programming will also be featured, offering attendees insights into emerging trends.

XBIZ Associate Publisher Sara Ramirez stated that XBIZ Expo is built on helping the pleasure industry conduct business in productive and personal ways. Ramirez noted that retailers can discover new products from innovative brands, while exhibitors can engage with buyers and partners to advance their businesses. The centralization of events at L.A. LIVE is expected to create numerous connection opportunities across the adult industry.

The XBIZ Expo is part of the largest event series in XBIZ history, bringing its January events together at the JW Marriott L.A. LIVE. This centralized format allows attendees to move between business meetings, educational programming, networking, and special events throughout the week. The event aims to set the pace for the year ahead by bringing the pleasure industry together to debut new products, finalize deals, and gain early insights into shaping business trends.

The XBIZ Expo brings together various segments of the pleasure industry, including manufacturers, distributors, retail chains, e-tailers, home party businesses, educators, tech providers, entrepreneurs, influencers, marketers, publicists, and media/press. The event's signature format includes exhibitions and private meeting suites designed for connections. Attendees can meet buyers, prospects, and industry leaders from around the world in an environment built to foster new opportunities and drive business forward.

Featured Programs and Attendees

Qualified buyers will have access to the XBIZ Expo’s VIP Buyer Program, which includes airfare, hotel accommodations, and meals. The event's meeting program connects pleasure product manufacturers directly with qualified retail buyers through a schedule of prearranged one-on-one appointments. This program aims to facilitate business and build relationships with decision-makers seeking new brands and solutions.

The event series will also mark the return of Sex Expo for the first time in several years. This provides participating brands with an additional opportunity to connect with consumers and observe how shoppers engage with products and emerging trends firsthand. The event series will additionally include the XBIZ Honors awards show, which recognizes leadership and achievement among executives in the pleasure community, along with other events spanning the broader XBIZ 2027 program.

Beyond the show floor, XBIZ Expo will feature exclusive gatherings and industry celebrations, including the annual XBIZ Awards, referred to as the Pleasure Industry's Biggest Night®. This event brings the community together to celebrate brands and executives. The XBIZ Awards cap off the week with a grand celebration.

Attendees can hear from voices in the pleasure business who will share insights, strategies, and perspectives on trends and technologies. The networking aspect of the event is designed for the community to reconnect and kick off the year. Attendees gain direct access to individuals driving product trends, business strategy, distribution growth, and brand visibility across the industry.

Key Facts

  • XBIZ Expo will take place from January 7-10, 2027, at the JW Marriott L.A. LIVE in Los Angeles.
  • The event centralizes eight XBIZ January events, including XBIZ Expo, Sex Expo, and XBIZ Honors.
  • Attendees will include pleasure product manufacturers, distributors, retailers, and other industry professionals.
  • The VIP Buyer Program offers airfare, hotel accommodations, and meals for qualified buyers.
  • Sara Ramirez, XBIZ Associate Publisher, stated the event helps the pleasure industry conduct business productively and personally.
  • The XBIZ Awards, also known as the Pleasure Industry's Biggest Night®, will be part of the event series.