YourVids has launched YourFans, a new monthly subscription product designed for creator customization, allowing creators to retain 100 percent of every tier price. This launch also introduces Custom GIF packs, enabling eligible creators to upload personalized GIFs for members.

YourFans: Customizable Subscriptions

YourFans, which launched on September 21, 2026, is a monthly subscription product built around creator customization. A YourVids representative stated that creators keep 100 percent of every tier price, with fees paid by the user at checkout rather than deducted from creator earnings. The listed tier price is what the creator earns monthly for each member.

The platform is designed to reflect the creator's brand rather than the platform's. Creators can build their own tiers, name them, choose what their members are called, and decide what content unlocks at each level. Features such as members-only videos, early access, free photosets, private posts, free messaging, a members-only channel, member promo codes, and a badge that follows users across the site can be activated tier-by-tier by the creator in any combination that suits their page.

Gino, co-founder of YourVids, stated that personalization is the core of the product. He noted that a fan who subscribes is purchasing a relationship with a specific creator, and the experience should reflect that creator, including the badge next to a fan's name and the GIFs they receive. Gino added that creators keep 100 percent of their earnings because recurring income only changes a creator's life if they actually get to keep it.

A YourVids representative further elaborated that YourFans is designed to look and feel like the creator, not like the platform. Creators build their own tiers, name them whatever they want, choose what their members are called, and decide exactly what unlocks at each level. Members-only videos, early access, free photosets, private posts, free messaging, a members-only channel, member promo codes, and a badge that follows fans across the site are all switched on tier by tier, by the creator, in whatever combination fits their page.

Custom GIF Packs

Launching alongside YourFans is Custom GIF packs. This feature lets eligible, verified creators upload their own GIFs and give members a personalized set to use in Messenger, chat rooms, wall posts, and community. Gino, co-founder of YourVids, emphasized that the experience should look and sound like the creator, right down to the badge next to a fan's name and the GIFs they get to use.

Industry Context

Creator income has shifted toward ownership, with creator subscription platforms offering control over content monetization, supporter engagement, and predictable recurring revenue without relying on volatile social algorithms. Subscriptions turn casual followers into long-term members who choose to support creators' work month after month. This support provides creators with room to plan, create, and grow, and allows them to reward loyalty with perks like early access, members-only posts, bonus drops, and private chats.

Creator subscription platforms are digital tools that enable creators to run a paid membership business around their content or expertise. Subscriptions have become a major revenue model, and the creator economy continues to expand. Goldman Sachs projects the creator economy will reach $500 billion by 2027. Research indicates that 38% of paid creators utilize subscription models to earn a steady income, highlighting the central role of recurring revenue.

The strongest platforms bundle essential features, including landing pages, secure checkout, recurring billing, member access control, and subscriber management. Many also incorporate additional features.

Key Facts

  • YourVids launched YourFans on September 21, 2026.
  • YourFans is a monthly subscription product focused on creator customization.
  • Creators retain 100% of every tier price, with fees paid by the user at checkout.
  • Creators can customize tier names, member names, and unlockable content.
  • Features include members-only videos, early access, free photosets, private posts, free messaging, a members-only channel, member promo codes, and a site-wide badge.
  • Custom GIF packs allow eligible, verified creators to upload personalized GIFs for members.