Zalo has entered into a U.S. distribution agreement with East Coast News (ECN) for six of its pleasure products. This partnership, announced on July 9, 2026, will bring Zalo's intimate wellness devices to retailers through ECN.

Distribution Agreement Details

The distribution deal between Zalo and East Coast News covers six specific Zalo pleasure products. These include the Deya and Aya wearable vibrators, the Bayek and Apis vibrating rings, the Mose 2 rabbit thruster, and the Flora vibrating massage pad.

Lynda Mort, ECN VP, stated that ECN is "excited to welcome Zalo to the East Coast News family of brands." Mort also noted that "consumers continue to seek premium intimate wellness products that combine innovative technology, exceptional design, and uncompromising quality," and that "Zalo delivers on every level." Mort added that this partnership "reflects our commitment to bringing retailers the industry's most sought-after brands while providing the expertise, service, and support they need to grow." Mort expressed confidence that "Zalo will become an outstanding addition to our customers' product assortments."

Further information regarding Zalo's products can be found at ZaloCare.com, while ECN's offerings are available at ECN.com.

Zalo's Background and Recent Developments

Zalo, founded in 2012, is based in Ho Chi Minh City, Vietnam. The company operates as a mobile messaging and chat application, enabling users to form groups, communities, and share various files and messages. Zalo also allows integration with social media applications such as Facebook and Google Plus. As of May 2017, the Zalo app had over 50 million downloads and a rating of 4.2 from more than 800,000 reviews. The app is available on Android, iOS, Windows, Mac, and Linux platforms. Zalo is part of VNG Corporation.

The Zalo messaging application was updated on July 6, 2026, according to its Google Play Store listing. The app provides fast, stable, convenient, and private connections, offering features like messages, calls, images, high-quality file sharing, and screen capture. It emphasizes user privacy with end-to-end encryption, disappearing messages, and instant recall messages. Users can actively control permissions for friend requests, message and call reception, and Timeline following. The app also includes a violation reporting mechanism.

In recent months, Zalo has been involved in discussions regarding its service terms and user data collection. On December 28, 2025, an update to Zalo's service terms and user data collection policies generated controversy among users. Article 5 of the Zalo User Agreement states that users agree that VNG, the application publisher, has the right to apply technical measures for collecting and processing data related to user accounts. This personal data includes phone number, full name, age, gender, family relationship, ID card/CCCD/Passport information, personal photos, and email. Article 5 also states that VNG will receive, share, and transfer account information with companies under VNG, including subsidiaries, member companies, and affiliated companies.

Article 8 of the agreement, "Rights of Data Subjects," allows users to withdraw consent, restrict, and object to the handling of personal data previously agreed upon. However, it also includes a clause stating that "VNG Group Joint Stock Company has the right to refuse to fulfill all user requests if the request does not meet the valid conditions" set by the company. Article 14, "Rejection of Responsibility for Assurance," states that VNG does not provide assurances regarding service stability, information security and safety, or the authenticity of information users receive.

Industry Activity

The adult industry has seen several product introductions and executive appointments around the time of Zalo's distribution announcement. On July 9, 2026, Toendi debuted its Aurora 2 vibrator, Beisar introduced its Pelor vibrating anal pleasure product, and Je Joue's ILY G-Spot Wand was featured in a Vice.com review as a "Best G-Spot Wand." The previous day, July 8, 2026, Holiday Products began shipping the Zumio X2 clitoral stimulator, CalExotics appointed Lupe Martinez as executive director of marketing and Austin Ferdinand as vice president of business development, Sportsheets named Emily Silva as director of product and merchandising, and Male Power introduced its Eco Cozy collection of men's underwear. On July 7, 2026, Altitude Show hired Deanna Klerks as manager of buyer relations and experience, Toendi launched a full company rebrand, and Orion Wholesale expanded its Beastly Cocks line with two new fantasy dildos.

Key Facts

  • Zalo signed a U.S. distribution deal with East Coast News (ECN) on July 9, 2026.
  • The agreement covers six Zalo pleasure products: Deya, Aya, Bayek, Apis, Mose 2, and Flora.
  • Zalo is a company founded in 2012 in Ho Chi Minh City, Vietnam, known for its mobile messaging app.
  • Lynda Mort, ECN VP, commented on the partnership, highlighting Zalo's premium intimate wellness products.
  • Zalo's messaging app updated its terms and conditions on December 28, 2025, regarding user data collection.