Los Angeles, CA May 4, 2006 Adam & Eve, the nation’s largest resource for all things erotic, is pleased to announce an expansion in its retail franchising efforts – in California!

As featured in the May 2004 issue of INC. Magazine, this highly successful retail operation is now available to Californians as an opportunity to provide both single and multi-store developments to qualified applicants. These entrepreneurs will have the opportunity to have their own store, managing and working in their own business.

“After numerous requests, we are pleased to provide Adam & Eve franchising opportunities in California,” explains Bob Christian, president of Adam & Eve Franchise Corporation. “Over the past six years, we have created Adam & Eve stores in (Adam & Eve’s home state of) North Carolina; in Raleigh, Durham, Charlotte, Winston-Salem and Greensboro. We’ve also sold franchises in North Carolina, Florida and Massachusetts. We have learned what works – what the public wants out of a romance-enhancement retail store. And now we are bringing that information to California.”

Operations Manager for the Adam & Eve Stores, Marcus Goswick, agrees. “Adam & Eve is here for franchisees every step of the way. Our goal is to bring the history and experience of 36 years as America’s top adult catalog company to every town in the U.S.”

With this franchising opportunity, Adam & Eve’s experienced management team will assist approved new business owners with everything they need to get started. From determining the right location, and assisting with store layout and design, to helping purchase inventory needed and in-store talent appearances, help is available from training to start- up and beyond.

Adam & Eve has always looked toward the future. From Adam & Eve’s humble beginnings as America’s first adult-oriented mail order catalog to today’s role as a leader in erotic innovation, Adam & Eve stands by its mission of quality and integrity as a sex- positive representative to the adult industry.

For more information, please visit www.adameve.com/stores, email [email protected] or call 800-217-7423.