Adam & Eve has released the results of multiple surveys, revealing insights into Americans' comfort with sexual discussions, confidence in sexual skills, and preferences for sexual positions and sex dreams. These surveys, conducted by independent third-party companies, are part of Adam & Eve's ongoing research into sexual wellness and behavior.

Sexual Discussion and Confidence

On August 18, 2026, Adam & Eve released the results of a survey focusing on how comfortable respondents were discussing sex. The survey found that 89% of Gen Z and 90% of Millennials reported comfort with these conversations. This compares to 86% of Gen X and 74% of Baby Boomers. When asked about discussing sexual preferences and boundaries, 60% of Gen Z and 59% of Millennials stated they were very comfortable. This figure was 48% for Gen X and 37% for Boomers.

Overall, 15% of Americans indicated discomfort with these discussions. This discomfort was reported by 26% of Boomer respondents, 14% of Gen X, 11% of Gen Z, and 9% of Millennials. Dr. Jenni Skyler, Adam & Eve’s resident sexologist, stated that communication is key in sex and relationships, noting that desires, preferences, and boundaries change. Skyler emphasized the importance of discussing wants and needs in relationships.

Earlier, on June 22, 2026, Adam & Eve released results from a sponsored survey on sexual confidence as part of National Sex Education Month. This survey, which included over 2,000 U.S. adults aged 18 and older, found that 28% of respondents felt very confident in their sex skills, while 35% reported feeling somewhat confident. Another 23% felt neutral, 9% felt somewhat insecure, and 5% said they were very insecure. Dr. Jenni Skyler, identified as Adam & Eve’s resident sex therapist, PhD, LMFT, and C-PST, commented that sexual confidence develops through education, communication, self-awareness, and experience. Skyler suggested that National Sex Education Month encourages continued learning and prioritizing sexual well-being.

Sexual Preferences and Dreams

Adam & Eve also released results from a survey on sex dreams. This survey, which included over 1,000 American adults aged 18 and up, found that 81% of respondents admitted to having sex dreams. This figure included 85% of males and 78% of females. Dr. Jenni Skyler, Adam & Eve’s resident sexologist, stated that sex dreams are normal and their frequency can vary by age or relationship status. Skyler noted that studies indicate a significant portion of dreams involve sexual themes, and some research suggests these dreams may reflect sexuality, desires, or unresolved issues. Common sex dreams include familiar sex, sexual fantasies, dreams of a past love, or taboo sex. Skyler added that for most people, sex dreams are a break from reality, but advised consulting a medical professional if someone is distressed by their dreams or experiences erotic nightmares.

An earlier survey, released on August 11, 2011, by Adam & Eve and AdamAndEve.com, focused on preferred sexual positions. This survey of over 1,000 American adults found that the missionary position was preferred by 32% of respondents. Rear-entry was favored by 23%, followed by cowgirl at 22%. The "69" position was chosen by 7% of respondents, spooning by 6%, and reverse cowgirl by 4%. Three percent chose "other," and 3% preferred not to say. In contrast, Adam & Eve Facebook followers showed different preferences, with 53% favoring rear-entry, 29% cowgirl, 6% reverse cowgirl, 6% other, and 6% missionary. Dr. Kat Van Kirk, Adam & Eve's resident sex expert, observed that Adam & Eve customers might be more adventurous, while the average American prefers face-to-face intimacy. Dr. Kat also suggested that the results indicate variation in control during sexual activity, noting that missionary and rear-entry allow for more male control, while cowgirl places the woman in control. Chad Davis, Adam & Eve director of marketing, stated that Adam & Eve's products aim to enhance erotic encounters.

Survey Methodology

The web-based surveys were conducted by independent third-party survey companies. The survey on sexual discussion involved over 2,000 American adults ages 18 and up. The survey on sexual confidence included over 2,000 U.S. adults aged 18 and older. The sex dream survey involved over 1,000 American adults age 18 and up. The survey on preferred sexual positions also included over 1,000 American adults. These surveys were sponsored or commissioned by Adam & Eve as part of its ongoing research into sexual attitudes, behaviors, and wellness trends across the United States.

Key Facts

  • 89% of Gen Z and 90% of Millennials are comfortable discussing sex.
  • 15% of Americans overall are uncomfortable discussing sex, including 26% of Boomers.
  • 63% of Americans feel at least somewhat confident in their sexual skills.
  • 81% of Americans have had sex dreams, with 85% of males and 78% of females reporting them.
  • 32% of American adults prefer the missionary position, while 53% of Adam & Eve Facebook followers prefer rear-entry.