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NEW YORK– Executive Producer Matt Musolino and New York based production company Grand Schema have started production on a new documentary series “Amateur America.”

The show documents the trials and tribulations of adult film stars James Deen, Jayden Cole and Jayden James [pictured] as they start up a new content company and search out a new talent roster.

“I’m excited to have this show come to fruition after a lot of hard work put in by everyone involved. It’s going to be fun and entertaining, while showing a completely different side of an industry that has been taboo for a long time,” says Exec Musolino.

Showrunner and Executive Producer Christopher J. Scott of Grand Schema adds, “This show will give a behind the scenes look at an otherwise shunned industry, and bring out the true stories of the people that make it one of the most profitable businesses in the world.”

The series, created by Musolino and Scott, not only profiles the start-up as it looks to become a premium adult content company, but it will also give an intimate portrait of the lives of the people that are behind the industry.

Jayden Cole, James Deen, and Jayden James are some of the most prolific names in the adult film world.

An excited Deen states, “I am stoked to start this project. I hope people will enjoy the sneak peak into the adult world as well as seeing what our real personalities are.”

Jayden Cole adds, “I’m excited to showcase the positive aspect of an industry that is consistently portrayed in a negative light in mainstream media. We’ve got a great team and I’m looking forward to documenting our adventures!” Eccentric Director Daniel “Brother Love” Martel and Editor Sam Daughtry round out the cast as the backbone of the newco that the series if focused on.

The series is to be distributed by Legend Group Studios out of Los Angeles.