Chelsea Mani, founder of Anastasia’s Bedroom, is bridging online retail with local market presence, offering lingerie and sensual accessories. The business, launched in November 2025, emphasizes personal connection and community building through both e-commerce and face-to-face interactions.

Connecting Through Curated Collections

Mani operates Anastasia’s Bedroom as an online boutique, but regularly participates in local markets, often once or twice a month. These events serve as a direct channel for Mani to engage with potential customers and explain the brand's mission. The physical presence allows shoppers to interact with products, such as touching fabrics and seeing colors, which is not possible through e-commerce alone.

The assortment of products displayed at markets is adjusted based on the audience. At family-friendly events, Mani offers items like oils, robes, and "lightly loved" lingerie. For adult-oriented events, she expands the display to include vibrators and a broader range of products. Mani states that discussing these products more openly contributes to destigmatizing them.

Anastasia’s Bedroom features a curated collection of lingerie, including new lace bodysuits and silky robes, alongside vintage pieces. The online store describes its offerings as "flirty lingerie to sensual accessories and playful bedroom finds," curated for "every little adventure." The brand aims to make women feel confident, curious, and playful, emphasizing that "feeling good in your own skin is always in style."

One distinctive category is Mani’s "lightly loved" lingerie, a selection of thrifted items. Mani sources these pieces from thrift stores, cleans them with a lingerie wash, and then steams them for sale. This category has become a significant part of the boutique's offerings. Mani notes that these pieces "have their own stories to them" and that finding "sexier" items is a "win."

The Genesis of Anastasia’s Bedroom

Mani launched Anastasia’s Bedroom in November 2025, building the business from a basement workspace. Her background is in restaurants and architectural spec writing, not fashion or product sourcing. This required her to learn about supply chains, merchandising, and branding as she developed the lingerie-focused business.

The name "Anastasia" originated from a personal connection to a past experience. Mani recalled her first job at Anastasia’s restaurant, a period she described as formative for finding confidence. This personal connection guided her in developing a business focused on making women feel good, empowered, and confident through lingerie.

The brand's philosophy extends beyond transactions, focusing on connection. Mani has collaborated with other Canadian businesses, including 12 Petal Botanical, to develop a signature scent for Anastasia’s Bedroom. This collaboration has expanded to include a custom candle and a vintage-inspired lingerie set created with another designer. These partnerships aim to support local businesses and offer unique products and experiences to customers.

Operational Realities and Future Vision

Mani manages Anastasia’s Bedroom while maintaining another career, raising two young children, and managing a household. She describes her schedule as unbalanced, involving school pickups, dinner, and late-night work sessions. She credits her husband for his support, stating, "My husband’s been a huge reason why I can keep going." Despite the demands, Mani considers Anastasia’s Bedroom her "happy place."

The business is currently focused on incremental growth through increased market participation, collaborations, and expanding its customer base across Canada. Mani envisions a future physical retail space that would integrate scent, texture, conversation, and discovery. The long-term strategy remains consistent: "show up, listen and keep building relationships."

Anastasia’s Bedroom promotes exploration and confidence, stating, "Every body. Every mood. Come play in our bedroom." The website also features "Calie’s Bedroom Pick," highlighting a product chosen by @CalieBriannaBoudoir, with a promotional code for a discount in September.

Key Facts

  • Anastasia’s Bedroom was launched in November 2025 by Chelsea Mani.
  • The business combines an online boutique with regular participation in local markets.
  • Product offerings include new lingerie, sensual accessories, and "lightly loved" vintage pieces.
  • Chelsea Mani's background is in restaurants and architectural spec writing.
  • The brand name "Anastasia" is inspired by Mani's first job at Anastasia’s restaurant.
  • Collaborations include a signature scent with 12 Petal Botanical and a vintage-inspired lingerie set with another designer.