New York- You don’t necessarily have to like porn to like porn on your can.
At least that’s what Arrow Productions’ Robert Interlandi is discovering at the three-day Licensing International Expo going on at the Jacob Javits Center where Pokemon meets the WWE. www.adultfyi.com/read.php?ID=23189
It’s all about branding you herd, and among the products Interlandi’s been rustling up is Arrow’s, www.xxxdeepthroat.com recently announced Deep Throat Energy Drink www.adultfyi.com/read.php?ID=22908, billed to help you keep it up all night.
“The show’s been going good,” says Interlandi who is Arrow’s marketing director. “Some people walk by our booth in horror because they’re very conservative. And some people come over and love our products. This is amazing- people are trying the Deep Throat energy drink. We’re passing it out like shots. And they just want to take the empty can and put it in their bag- I don’t know why. Maybe to show their friends that they saw the Deep Throat energy drink.
“I think we have a hit if they’re taking your empty trash away.”
Otherwise at the show, Interlandi’s about to connect on a skateboard deal.
“And there’s so many T-shirt deals it’s insane,” he says. “And I’ve got a guy who makes cycle wear and NASCAR-style race gear. I told him we have the Deep Throat Corvette. He’s, like, perfect. We’ll make the Deep Throat race team items.
“Then I found a couple of different companies that pirate our stuff,” Interlandi relates. “I was, like, oh I’ve been wanting to talk to you- you guys make the Deep Throat T-shirt with the giraffe? They’re like, oh, we make that. I said you guys can either sign a licensing deal or we’ll disturb you with a lawsuit because we have beyond the registered trademark. We’re the real deal. She’s, like, oh really? Oh we’ll definitely work with you. We’ll figure it out. We’re so sorry. We didn’t know.”
Interlandi said he also got to meet “The Swear Bears”.
“They cuss all the time and they have this puppet show,” says Interlandi. “This guy- he loves our stuff and he wants to license our characters in The Swear Bears. He wants to have a Linda Lovelace Swear Bear because he has a porno bear or something. We can have stuff like Candy Striper Nurse bears and Linda Lovelace bears, whatever.”
“It sounds like the globe will be saturated with the Arrow imprint,” I tell Interlandi.
“It’ll be so bad,” he agrees. “Deep Throat’s even in the dictionary, now we’ll be everywhere else. But the weirdest thing is that all these people want our empty cans. You know you hit a homerun when they want your empty cans. I’ve just been shocked so far.”