Australian intimate wellness brand Sensuous is set to participate in the 2026 Asia Adult Expo in Hong Kong, where it plans to showcase its product portfolio and engage with industry partners. Co-founder and director Keith Jones will also deliver a presentation on the growth of sexual health and wellness products in mainstream retail.
Sensuous at Asia Adult Expo
Sensuous, an Australian intimate wellness brand, will attend the 2026 Asia Adult Expo, which is scheduled to run from August 25-27. The company intends to display its expanding product range and connect with retailers, distributors, and industry partners from Asia and other regions.
According to a company representative, Sensuous views international growth as an opportunity to introduce a modern, approachable, and wellness-focused perspective to the intimate wellness category. Ann Reidy, co-founder and director of Sensuous, stated that while the brand is Australian-made, its potential extends globally. Reidy noted that consumers worldwide seek trustworthy products to enhance confidence, connection, and fulfillment in their intimate lives, without the traditional shame or stigma associated with the category. She described the Asia Adult Expo as a step toward establishing Sensuous as a global intimate wellness brand.
Sensuous has developed an approach to intimate wellness over more than a decade, offering Australian-formulated and manufactured products for sexual performance, arousal, and lubrication. Its original product, Edge Delay Gel for Men, is Australia’s top-selling delay gel and has sold over one million units globally.
The brand's participation in the Asia Adult Expo builds on its existing international presence. Sensuous products are currently distributed through grocery, pharmacy, and specialty retail channels, including Woolworths, Coles, and Chemist Warehouse in Australia; Superdrug in the UK; Pharmaberg in the USA and Canada; and Pharmazone in the Middle East.
Keith Jones to Speak
Keith Jones, co-founder and director of Sensuous, is scheduled to speak at the Asia Adult Expo. He will present on ‘The Growth of Sexual Health and Wellness Products in Mainstream Retail’ on the main stage at 11 a.m. on Thursday, August 27. Jones's presentation will draw on Sensuous's experience in expanding the category across mainstream retail channels.
About Asia Adult Expo
The Asia Adult Expo (AAE) in Hong Kong is a B2B trade fair focused on adult products within the Asia-Pacific region. This annual event takes place over three days in August at the Hong Kong Convention and Exhibition Centre. Brilliant Vertical Exhibition (Hong Kong) Limited, formerly AAE Company Limited, organizes the expo.
The expo targets business visitors, serving as a platform for manufacturers, wholesalers, and retailers of adult products. It is described as the only event of its kind in the region, covering product categories such as novelties, lingerie & underwear, health products, sensual pleasures, gifts, and games. The event aims to provide trade visitors with access to a variety of high-quality and innovative products.
A concurrent feature of the AAE is the ‘Future Adult Entertainment’ Forum, which is the only professional industry forum of its kind in the Asia-Pacific region. This forum facilitates discussions on developments and trends in the adult entertainment product market. The expo offers opportunities for information exchange and networking to establish new business contacts and strengthen existing partnerships.
The Hong Kong Convention and Exhibition Centre is noted for its architecture, central location, transport links, and urban infrastructure. The combination of exhibitors, professional organization, and the venue aims to contribute to the expo's appeal.
The previous edition of the Asia Adult Expo covered an exhibition area of 16,000 square meters, featuring 310 exhibiting companies from various regions including China, Dubai, Turkey, India, the United States, France, the United Kingdom, Germany, Taiwan (China), South Korea, Japan, and Australia. It attracted over 25,000 attendees. The Asia-Pacific region, with a population of 4 billion, represents a significant adult products market, with annual sales reaching billions. The expo aims to address channel shortages and promote industry exchange to drive development in this market.
Key Facts
- Sensuous, an Australian intimate wellness brand, will attend the 2026 Asia Adult Expo in Hong Kong.
- The expo runs from August 25-27, 2026, at the Hong Kong Convention and Exhibition Centre.
- Ann Reidy, co-founder and director of Sensuous, stated the brand aims for global expansion.
- Keith Jones, co-founder and director of Sensuous, will speak on ‘The Growth of Sexual Health and Wellness Products in Mainstream Retail’ on August 27.
- The Asia Adult Expo is a B2B trade fair for adult products in the Asia-Pacific region, organized by Brilliant Vertical Exhibition (Hong Kong) Limited.
- Sensuous's Edge Delay Gel for Men is Australia’s bestselling delay gel, with over one million units sold globally.
