Haute Sugar, a new lifestyle brand, is scheduled to make its industry debut at XBIZ Expo in Los Angeles in January. The brand will introduce three collections spanning intimate care, personal lubricants, and intimate apparel.

Haute Sugar's Debut at XBIZ Expo

Haute Sugar, a new lifestyle brand, will make its industry debut at XBIZ Expo in Los Angeles in January. The brand blends intimate wellness with fashion-inspired design, drawing inspiration from pop culture of the 1980s, 1990s, and Y2K era.

At XBIZ Expo, Haute Sugar plans to introduce three collections currently in development. These collections include intimate care, personal lubricants, and intimate apparel. The company aims to bring a playful, nostalgic aesthetic to intimate essentials.

The intimate care collection, named H2-ooOh, is spa-water-inspired. It will feature pH-balanced, alcohol-free wipes in three planned varieties: fragrance-free original, cucumber and aloe, and coconut water and aloe. Nightcaps is a personal lubricants line presented in cocktail-inspired packaging, focusing on convenient, individually portioned products. The third collection, Bauble Butts, combines intimate apparel with collectible accessories, featuring underwear with interchangeable charms designed to allow customers to personalize their look.

Blanca Estrada-Gonzalez, founder of Haute Sugar, stated that she grew up in a time when everything had personality, with louder fashion and brighter colors. She noted that she wanted to bring back fun, individuality, and a sense of rebellion, but with a conscience. Estrada-Gonzalez added that looking good and doing good should not be mutually exclusive, and that the brand aims to give pleasure personality, nostalgia, and attitude.

For its debut, Haute Sugar will host buyers, retailers, and distributors in a private meeting space. This space will feature colorful displays, cocktail-inspired refreshments, and green turf accents, reflecting the brand's playful identity.

Haute Sugar's debut will occur during XBIZ Expo 2027, which is part of XBIZ Week. The event is scheduled from January 7-10 at the JW Marriott L.A. Live in Los Angeles.

XBIZ Expo 2027 Overview

The XBIZ Expo is scheduled to return to L.A. LIVE from January 7-10, 2027, at the JW Marriott L.A. LIVE. This event will consolidate eight XBIZ January events into a single, centralized series. The expo is described as an arena for business and pleasure, bringing together premier brands, buyers, and community influencers to showcase innovations in pleasure.

The event schedule includes various activities. On Thursday, January 7, event registration will be open from 4:00 PM to 9:00 PM, followed by the XBIZ Welcome Reception from 7:00 PM to 9:00 PM. On Friday, January 8, event registration will be available from 9:00 AM to 9:00 PM. Industry Speed Networking is scheduled from 10:30 AM to 12:00 PM, and Company Lounges will be accessible from 11:00 AM to 5:00 PM.

XBIZ Expo brings together various segments of the pleasure industry, including manufacturers, distributors, retail chains, e-tailers, home party businesses, educators, tech providers, entrepreneurs, influencers, marketers, publicists, and media/press. The event offers a signature format with exhibitions and private meeting suites designed for connections. It aims to facilitate meetings between buyers, prospects, and industry leaders from around the world in an immersive environment.

The expo will also feature educational programming designed to provide attendees with insights into emerging trends. Event highlights include exhibitions, private meeting rooms, discussion panels, networking socials, and the 2027 XBIZ Awards.

Other Exhibitors and Industry News

SVibe is also scheduled to exhibit at the XBIZ Expo in Los Angeles from January 7-10, 2027. SVibe plans to showcase new products, including the Dual Stimulator, which features a flexible body and a redesigned insertion tip. The company will also display the Jovi Selection bundle, which includes the Jovi and the Jovi Arc couples ring vibrators. Additionally, SVibe will present its store-within-a-store concept at the expo. Egor Sharapkin, CEO of SVibe, stated that retailers have indicated that SVibe products sell and that they require reliable stock, noting that SVibe's store-in-store concepts with key retailers serve as a benchmark for brand-retailer partnerships.

Recent industry news includes Casey Murphy hosting a free live webinar for independent sexual wellness product manufacturers on November 5, 2026. Orion Wholesale introduced a thrusting bullet vibrator from its Javida collection on November 4, 2026. Raj Armani, co-founder and CEO of Besharam, was featured in a full-page brand showcase advertorial in Cosmopolitan India Magazine on November 3, 2026. Aneros launched its new Aneros Media Website, a digital platform for educational resources, product training, point-of-sale materials, and marketing assets for its partners, on November 3, 2026. Liberator introduced Kinkmas Boxes, three curated holiday product bundles for couples, on November 3, 2026. Paradise Pleasure Products plans to debut three new additions to its LED-enhanced Illumination collection at Sex Expo, taking place January 7-10 in L.A., on November 3, 2026. Brent Aldon, Aneros Director of Sales and Marketing, and Erik Vasquez, Sliquid VP of Marketing, are set to return as co-hosts of the 2027 XBIZ Awards, Pleasure and Retail Edition, on January 9 at Avalon Hollywood, as announced on November 3, 2026. COTR released a new set of clinician-reviewed educational guides through its b-Vibe Anal Academy platform on November 2, 2026. Paul Reutershan joined East Coast News (ECN) as its new business development manager on November 2, 2026. Beisar introduced its Pixel three-function anal vibrator on November 2, 2026.

Key Facts

  • Haute Sugar, a new lifestyle brand, will debut at XBIZ Expo in Los Angeles in January.
  • The brand will introduce three collections: H2-ooOh (intimate care), Nightcaps (personal lubricants), and Bauble Butts (intimate apparel).
  • Haute Sugar draws inspiration from 1980s, 1990s, and Y2K pop culture.
  • Blanca Estrada-Gonzalez is the founder of Haute Sugar.
  • XBIZ Expo 2027 will take place from January 7-10 at the JW Marriott L.A. Live in Los Angeles.
  • SVibe will also exhibit at XBIZ Expo, showcasing new products and a store-within-a-store concept.